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Certain Electric Power Tools, Battery Cartridges, and ... - USITC

Certain Electric Power Tools, Battery Cartridges, and ... - USITC

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design to CPX 37, the Makita s<strong>and</strong>er, but has a verydistinctively different blue color.(m) CPX 270 <strong>and</strong> 271, the Tochiado 9.6V <strong>and</strong> 7.2V batterychargers are almost identical in design to CPX 211 <strong>and</strong> 271,the Makita battery chargers. The color of the Tochiadobattery chargers is a slightly darker blue than that of theMakita chargers.(n) CPX 265, the Workshops 7.2V battery charger,manufactured by ( C 1 for ( C 1) isvery close in design to the Makita battery charger (CPX185, 211). The venting, however, is much different. It isalso a darker shade of blue than the Makita charger.(0) CPX 251, a Noma fast charger imported by respondentTrade Associates is also similar in design to the Makitachargers (CPX 211 <strong>and</strong> 2711, except for the venting. It isalso a much darker blue than the Makita chargers.254. Complainants retained Dr. .Robert C. Sorensen, President ofSorensen Marketing/Management Corporation, to determine whether or not theappearance, shape, <strong>and</strong> characteristics of MAKITA power tools oraccessories,with all identifying name labels <strong>and</strong> logos masked, had anysecondary meaning <strong>and</strong>, if so, to what extent. Dr. Sorensen has substantialexperience in research into consumer perceptions <strong>and</strong> behavior, includingthe conduct <strong>and</strong> analysis of consumer surveys. (CXA10, Sorensen W.S. , at5-6; Sorensen, Tr. 2020-2028; CXA 10, Sorensen W.S., Ex. A).255. Respondents retained Dr. Jacob Jacoby to provide expert criticismof Dr. Sorensen's surveys.Dr. Jacoby is the Merchant's Council Professorof Consume3 Behavior <strong>and</strong> Retail Management at New York University.He wasreceived as an expert in the areas of consumer buying habits, surveys <strong>and</strong>methodology. (Jacoby, Tr. 2823-26).256. Respondents also called John Bunge, President of Legal MarketingResearch, Inc. to analyze <strong>and</strong> criticize the survey.Mr. Bunge has been77

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