Certain Electric Power Tools, Battery Cartridges, and ... - USITC

I263. Study S was conducted with approximately 40 interviews per tool oraccessory item in malls or shopping areas in each of 5 metropolitan areas:Chicago, Illinois (4 malls); Orange County/Los Angeles, California (2malls); Orlando, Florida (2 malls); New York (Western Long Island), NewYork (2 malls and 2 shopping areas); and Seattle/Tacoma, Washington (4malls). (Sorensen, CXA 10, pp. 8-91,264. In choosing the metropolitan areas, Dr. Sorensen testified that hesought a variety of socio-economic distributions and wide geographicdispersion (northeast, southeast, central, northwest and southwest regionsof the United States, large populated metropolitan areas, and coastalareas). (CXA 10, Sorensen W.S., at 9).265. Dr. Sorensen testified that it was important to select surveylocations that could absorb a large number of interviews, particularlyafter experimental interviewing in the same location had been done on thesame topic. (Sorensen, Tr. 2040). Dr. Sorensen questioned whether itwould be feasible to go to Columbus, Ohio for the definitive or finalsurvey. (Sorensen, Tr. 2042). Dr. Sorensen opted to reuse Levittown, NewYork(Sorensen, Tr. 24611, but to exclude Columbus, Ohio from hisdefinitive survey. (Sorensen, Tr. 2041-42).266. According to Dr. Jacoby, Dr. Sorensen utilized geographic areaswhich evidenced bias.Dr. Jacoby pointed to the Makita source brandidentifietitian in Long Island, New York (Levittown) as being almost threetimes higher than was found in Columbus, Ohio in the pilot study.In thefinal survey, Columbus, Ohio was omitted and replaced by Orange County/LosAngeles, California; Seattle, Washington; Chicago, Illinois and Orlando,Florida. Dr. Jacoby pointed out that '!&ita's advertising documents81