Certain Electric Power Tools, Battery Cartridges, and ... - USITC

. Twenty-five percent of the sample was to bebetween 18-30 years of age, 25% between 31 and40, 25% between 41 and 50, and 25% between 51 and60.(Sorensen, CXA 10, p. 10; Sorensen, Tr. 2047-48, 3601-02; CPF SM 59c).285. The universe and relevant population of the Sorensen final surveyswere chosen without sufficient access to relevant marketing data.Sorensentestified that the 90/10 gender quota was based upon what complainants'counsel told his organization.This information was allegedly based uponthe opinion of complainants' marketing personnel. (CXA 10, Sorensen W.S.,at 9).No credible evidence was adduced to support the 90/10 genderdichotomy.286. In fact, Dr. Sorensen's witness statement states: "I asked formarketing information but received only minimal information from Hakita'scounsel about the electric power tool industry, the demographics ofelectric power tool purchasers and users, and sales penetration patterns ofthe parties in dispute." (CXA-10 p. 2-3; Sorensen, Tr. 2229). Dr.Sorensen stated at the hearing that "it [is] better when you do a survey tohave marketing data which sets forth the parameters of the industry and howvarious individuals purchase." (Sorensen, Tr. 2160, 2229). This isconsistent with Sorensen's own teachings.For instance, in one of hispublicationr-Sorensen has written:Utilizing a researcher who is not familiar with themarketing and economic facts involved in the case alsoincreases the probability of his survey failing inrelevance, thus denying the applicability of his results tothe issue and ignoring potentially biasing circumstances tothe detriment of the survey's validity. Such bias of issuemay be detrimental either for or against his client.07