12.07.2015 Views

Certain Electric Power Tools, Battery Cartridges, and ... - USITC

Certain Electric Power Tools, Battery Cartridges, and ... - USITC

Certain Electric Power Tools, Battery Cartridges, and ... - USITC

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

not been seen before.(Bunge, Tr. 2659; Jacoby, Tr. 2860; Unopposed SPF G25). Importantly, 63.8% of the survey respondents in the pilot studyreported that they had not previously seen the item they were questionedabout. (RXC-2026(c), Bunge W.S., pp. 8-9).303. The completed questionnaires were independently validated toensure that the interviews had actually been conducted. (Sorensen, CXA 10,p. 14; Sorensen, Tr. 2059-61; CPX 89(e), Ex. E). According to Dr. Jacoby,Dr. Sorensen's validation does not comport with generally acceptedguidelines as provided by the major survey research organizations, theAmerican Association of Public Research, the Advertising ResearchFoundation <strong>and</strong> the Council of Applied Survey Research Organizations("CASRO").According to CASRO st<strong>and</strong>ards, a 50% validation is required.Dr. Sorensen utilized, at most, a 30% validation.This is below therecommended minimum. (Jacoby, Tr. 2869-2870). However, no specificvalidation problems were found. (CPX 89(e), Ex. E).304. The responses were coded <strong>and</strong> converted tb tables of computerprintouts. (CXA 10, p. 15; Sorensen, Tr. 2062-64). Dr. Sorensen did notcode the responses himself, but he did provide lengthly instructions <strong>and</strong>discussed coding with the coder.He did not supply the coder with anyinstructions specifically related to the trademark significant responses.(Sorensen, Tr. 2461-63).305. A-nher of errors in coding <strong>and</strong> in keypunching the codes raise aspectre of concern in the reported survey results. Questionnaire 1126, forexample, was improperly coded as a tool X14 even though it was a tool #4.Questionnaire 1435 was properly designated as a tool #11 by the coder butkeypunched onto the computer tape as a tool #I.The respondents <strong>and</strong> staff92

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!