Greater Dublin Area Draft Transport Strategy 2011-2030

control of parking supply in new developmentsto discourage car use);• Charging measures to reduce demand for cartravel;• Promotion of non-car travel (including employerand school plans to encourage non-car travelor car sharing, marketing and awareness raisingcampaigns); and• Social inclusion measures (improve access tokey facilities by non car modes, especially fromsocially deprived areas, improve street layoutsand access to public transport vehicles forpeople with limited mobility).6.3 Appraising measures for contributionto Strategy objectivesThe identified measures were assessed for:• Their technological, political and legal feasibility;• The contribution they are likely to make inmeeting the Objectives of the Strategy; and• How they perform against transport criteria,guided by the Department of Transport’s‘Common Appraisal Framework’ approach.The Measures were also subjected to a StrategicEnvironmental Assessment. Measures that failedto meet key Strategy objectives were not takenforward beyond this point. An example of such ameasure would be substantial new road buildingin urban centres. In this case, the adverse impacton the built environment (high-level objective 3)and the economy of the urban centre (high-levelobjective 2) would be highly likely to outweighjourney time benefits to road users travellingthrough the centre.Key stakeholders and the public were consultedon their views on the identified measures, andwhether other measures should also be considered.This helped inform the next step in the Strategydevelopment – the packaging of measures intoStrategy options.6.4 Generating Strategy optionsIn formulating Strategy options, particularattention was paid to developing the highperforming types of measures, and seeking a wayof applying them within the GDA to meet Strategyobjectives. Public and stakeholder views on therelative importance of particular measures werealso taken into account.Transport measures particularly favoured by thepublic and stakeholders included:• Better integration of public transport, includinga single ticket for travel, a simplified networkwidefares system, better travel information andimproved park and ride;• Additional public transport services and betteron-street priority for buses;• Better traffic light co-ordination and removal oflocal traffic bottlenecks;• Better quality facilities for walking and cyclingand easier crossings for pedestrians; and• Reduction of travel to school and work by car,and less traffic in town centres.Planning measures that contribute to Strategyobjectives favoured by the public included:• New homes near public transport;• Offices and shops in town centres with goodpublic transport; and• Better walking and cycle access in housing areas.Three Strategy options were developed andconsidered, each with a distinct emphasis or themethat related back to Strategy objectives:• Economy theme;• Society/community theme; and• Environment theme.Chapter 6: page 2 www.2030vision.ie