Annual Report 2012 - National Savings Bank

152BRANCHING OUT INTO NEW VENTURESSUSTAINABILITY REVIEWStakeholder Topics discussed Method of ResponseOther interested parties - Operational Performance of the Bank- Financial performance of the Bank- Recruitment from communities- Launching and re-launching products and services- Scholarships granted by Banks- Social responsibility activities carried out by the Bank.- Annual Report- Promotional advertisements- Sponsorships- Media statements- Public relations activities- Recruitment advertisementsECONOMIC PERFORMANCEINDICATORSEconomic ResponsibilityAs a public nancial institution dedicatedto sustainable business operations, wetake our economic responsibilities veryseriously. Our economic goals, over thelong term and short term, are dened inour Corporate Business Plan, StrategicBusiness Plan, Budget and Action Planand these goals are communicated toour staff through meetings.We have not only focused on domesticsavings, but have also supportedinward remittances and NRFC & RFCdeposits for Sri Lankans wherever theyare at work. As a trusted, guardian ofincomes of migrant workers, NSBhas established a network of globalrelationships with over 35 prominentexchange houses around the world,including Money Gram International &the Eurogiro fraternity.NSB effectively manages its loans andadvances portfolio while concentratingon the requirements of rural areas andNorth & Eastern Provinces. HousingLoans, Personal Loans, AgriculturalLoans, Pawning and Project Financingare the main categories of this portfolio.Despite the complex nature, thedevelopment of infrastructure isextremely important to a developingthe country. Thus, to move ahead inthe modern world, and to enable rapiddevelopment and provide better accessto essential services for the people, NSBprovided nance for infrastructureprojects, through corporate lending.The Bank provides nancial products tounder-served populations in rural andremote areas and offers accessible andaffordable services to cater to the needsof low income population.The Bank is very close to the people’sheart and the undeniable truth is thatalmost all Sri Lankans have learnedtheir ABCs of savings from NSB.While catering to the needs of ruralpeople, the Bank has taken measuresto be updated with the highly volatiletechnological advancements of theworld. Our internet Banking and SMSBanking facilities added contemporaryNATIONAL SAVINGS BANK . ANNUAL REPORT 2012