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Annual Report 2012 - National Savings Bank

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21A REVIEW BY MR HENNAYAKE BANDARAGENERAL MANAGER / CEOThe challenges however weremanyHowever, everything was certainly notrosy. We were hurt, quite a number oftimes in fact. The negative publicity thatensued as a result of the The Finance Co.Plc share transaction by the NSB in lateApril <strong>2012</strong> did not reect well on us. Theyear under review therefore presented uswith numerous challenges that affectedthe smooth operation of our day to dayactivities.We have now turned the corner andput that chapter behind us. We believewe have regained any condence thatwe may have lost due to this issue,emphasizing more than ever that ourdeep roots and excellent reputation willcontinue to be our strength and anchorin the years ahead. Even though wehave always strived for the best practicein governance, ethics, transparency andaccountability, this episode made useven more aware of our responsibilitiestowards our many stakeholders. Wewent back to the drawing board andre-analysed our corporate governanceand best management practices. Weplaced on record the lessons we learnedand established even more stringentgovernance and regulation in order toguard against the recurrence of suchtransgressions. We are very conscious thatgood governance must be maintained atall costs.So what were our achievementsin <strong>2012</strong>?We took our ambitious objective ofreaching the people any time, anywhere,further this year by adding nine branchesto the existing network. This expansionis part of our strategic plan founded oncustomer aspirations and the need for usto be accessible in identied locations.Our partnership with the people mustbe nurtured from the beginning. Ourname “<strong>National</strong> <strong>Savings</strong> <strong>Bank</strong>” must beetched in young minds. While we do havededicated products for infants, youth andeven senior citizens, it is to the schoolsthat we have now turned our attention.The school banking operation we began40 years ago has been one of the beststrategies we have put into action. Ithas succeeded in bringing thousands ofstudents into the savings net. This successcombined with the pro-active educationalprogrammes we conduct in the schoolsand our offering of scholarships for highachievers, makes us condent that wehave successfully created a savings cultureamong students. We believe that we havesteered them towards a rm belief in thevalue of long-term savings - one that willpersist into their adult years.This large accrual of savings gives usthe exibility to prudently invest in themany national development programsdesigned to safeguard the future of thesevery stakeholders: our youth - the adultsof tomorrow.Another essential feature in our strategyis our conviction that every Sri Lankanmust have their primary needs met. Goodhousing is one of these needs - one that isaligned to the Mahinda Chinthana Goalsthat dictate shelter for all. Our products –the Mihindu Sevana Housing Loan andIthurum Nivasa Housing Loan both didexceptionally well this year, due in partto the fact that we have brought addedexibility and speed into the approvalprocess.There was immense competition inthe deposit mobilization arena withinthe banking industry. Given that ourmandate precludes us from pursuingNATIONAL SAVINGS BANK . ANNUAL REPORT <strong>2012</strong>

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