Annual Report 2012 - National Savings Bank

41HOW WE PERFORMED IN 2012OPERATIONAL REVIEWand 23 postal banking branches, built onthe base of banking being truly taken toeven the most remote geographical partof the country. With over two millioncustomers comprising primarily thoseliving in rural and difcult areas comingunder the postal banking umbrella, thisyear the total savings mobilised throughthis facet of banking was Rs.352Million.The signicant increase in depositmobilisation was fueled by astuteinitiatives that were implementedthroughout the year. An opportunityarose at the “Deyata Kirula”Programme, which is the government’sdevelopment drive to conduct a specialsavings promotional campaign in theAnuradhapura and Polonnaruwadistricts, covering all post ofces and subpost ofces in those areas. In addition,new nancial markets evolving in thenorthern province have fueled newsavings demographics, especially in theJaffna and Mullaitivu districts. Theseaugmented the deposit mobilisationseen during the year.“With over two millioncustomers comprisingprimarily those living inrural and diffi cult areascoming under the postalbanking umbrella, thisyear the total savingsmobilised through thisfacet of banking wasRs.352 Million.”However, there were some challengesthat ensued during the year, for whichsolutions were implemented, ensuringthat our market share in postal bankingremains as per forecast targets. Withcompetition emanating from ruralnancial institutions offering convenientcredit facilities, NSB launched the microcreditloan scheme “Ithurum AyojanaKawa” to overcome that challenge,which gained a considerable following.Rs.Mn250002000015000100005000-Inward Remmittances8,556201011,665201118,7542012Moving Beyond the HorizonAmply evidencing our rmly rootedpersonality in all areas of business,having commenced foreign currencyremittance business in 2005, we haveenjoyed a signicant market share inall these years. 2012 echoed similarparadigms. We have seen a sustainingannual growth in market share eachyear, due to the implementation ofpromotional campaigns, designedspecically for countries in which alarge number of expatriate Sri Lankanmigrant workers are employed. Thisyear, we saw an increase of 61% inNATIONAL SAVINGS BANK . ANNUAL REPORT 2012