Annual Report 2012 - National Savings Bank

170BRANCHING OUT INTO NEW VENTURESSUSTAINABILITY REVIEW Name of the Bank Fitch Rating Web URL Call Centre numberBusiness Promotion & ImageBuildingThe Bank conducted a wide rangingseries of business promotions and brandbuilding activities during the year. Tofurther augment our market presence,we also participated in exhibitions andconducted seminars.Participation in exhibitions has beena highly effective method to reachmany consumers and interact withthem. We are happy to report that ourparticipation in the Construction Exporesulted in over 200 loan inquiries. Wealso used the Deyata Kirula Exhibitionas a venue to increase consumerawareness about our products andservices.As part of our overall promotionaland marketing drive, we successfullyintroduced a New Year campaignfrom 16th March onwards, in linewith the festivities of the traditionalSinhala-Tamil New Year. To furthermobilise savings, we introduced luckydraws, rewards programmes andadded incentives during the year.This included the seasonal campaign“Avurudu Wasana” and a campaignduring International Women’s Month,to promote our savings accounts forwomen Sthree. Other promotionalcampaigns applied to Smile, Win WinThegi Warusa and the Hapan Year FiveScholarship promotions.As a historic milestone to celebrateour 40th anniversary, NSB hostedthe World Savings Banks Institute’s(WSBI) 18th Asia-Pacic RegionalGroup Conference on the theme,‘The Competitiveness of CurrentRetail Banking of WSBI Members’.Forty delegates, from the 23 WSBImember institutions, from 16 countries,participated in the event. As part ofthe celebrations, a commemorativeplaque was presented to His Excellency,President Mahinda Rajapakse, atTemple Trees. The grand nale ofthe anniversary celebrations was amusical extravaganza titled, ‘Siw MahaDashaka Gettha Wansa Kathawa,’which featured popular singers fromSri Lanka.Technology Based MarketingCommunicationsAs a bank with a progressive approachto all our activities, we have leveragedmodern communications systems topromote our Bank. We have successfullyutilised the Internet and mobileplatforms as a means of communicatingwith our busy, tech savvy customers.During the year, we conducted SMSand e-mail campaigns to directlycommunicate with our customers.We promoted our technology basedproducts in magazines, and InternetBanking, and technology based bankingservices were advertised in LMD,Business Today and Medaperadiga, toraise awareness among consumers aboutour range of technology based servicesand facilities. We also developed webbased news publications for all e-papersand conducted E-yer campaigns. Wepromote all our technology based ITNATIONAL SAVINGS BANK . ANNUAL REPORT 2012