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2008 - Staatliche Kunstsammlungen Dresden

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In the exhibition “Madonna<br />

meets Mao” in the Kunsthalle<br />

im Lipsiusbau<br />

Page 62: Young visitors looking at “Daphne” in the Neues Grünes Gewölbe<br />

Michael Stipe, vocalist of R.E.M., in the Juwelenzimmer of the Historisches Grünes Gewölbe<br />

A hOsT mUsT bE PREPARED –<br />

imPROViNg OUR VisiTOR sERViCE<br />

WiLL REmAiN AN imPORTANT<br />

TAsk iN ThE FUTURE<br />

Chinese is spoken by more people in the world than any<br />

other language – but despite <strong>2008</strong> even being “China Year”<br />

staff at the Gemäldegalerie Alte Meister had to apply<br />

themselves to learning Russian. That is because the staff<br />

at the ticket office and information desk in the Semperbau<br />

are overwhelmed with questions in Russian, even more<br />

than in English, French, Italian or other languages. Guests<br />

from Russia have rediscovered their love of the Sistine<br />

Madonna and are coming in droves. Therefore, the ticket<br />

office and information desk staff took part in a course to<br />

polish up their Russian or even learn it from scratch. Not<br />

least thanks to the increased numbers of visitors from<br />

Russia, but increasingly also from Poland and the Czech<br />

Republic, the Gemäldegalerie Alte Meister and also the<br />

Rüstkammer have seen the highest rise in visitor figures<br />

among the museums of the <strong>Staatliche</strong> <strong>Kunstsammlungen</strong><br />

<strong>Dresden</strong>. In order to welcome our East European neighbours,<br />

an increasing number of publications and information<br />

leaflets are being translated, and the Visitor Service is<br />

now in a position to offer guided tours and audio guides<br />

in twelve languages.<br />

The <strong>Staatliche</strong> <strong>Kunstsammlungen</strong> <strong>Dresden</strong> are continually<br />

working on attracting both traditional and new groups<br />

of visitors. In order to encourage new visitors, marketing<br />

Information on the<br />

Gemäldegalerie<br />

Alte Meister is also<br />

available in Russian<br />

activities are increasingly being conducted in Poland, the<br />

Czech Republic and eastwards to Russia; in these countries,<br />

it is intended to attract the attention of school groups as<br />

well as day-trippers, so as to present <strong>Dresden</strong>’s art and<br />

culture as part of our common European heritage and<br />

identity.<br />

Visitors wish to be invited: sincerely, personally and<br />

spontaneously. This has been demonstrated by the positive<br />

experiences of the young and committed art promoters,<br />

who walked about between the Zwinger and the Brühlsche<br />

Terrasse drawing attention particularly to the special exhibitions<br />

of the “China Year” in Pillnitz. In a charming and<br />

friendly way, they presented information and aroused<br />

people’s curiosity about Chinese garden art, ink painting<br />

and the exhibition comparing China and Saxony, “Golden<br />

Dragon – White Eagle”. But an invitation alone is not<br />

enough. The Visitor Service staff must be prepared and be<br />

able to respond to the various linguistic and other needs.<br />

Therefore, the range of public guided tours in the museums<br />

and special exhibitions has been increased – for example,<br />

at 3 p.m. each day explanations about the precious objects<br />

are now available for individual visitors to the Neues<br />

Grünes Gewölbe. Another new feature introduced at this<br />

museum in the past year was the offer of free headsets for<br />

groups. We must continually monitor the services we have<br />

on offer and respond to criticism and complaints. This will<br />

remain an important task for the museums of the <strong>Staatliche</strong><br />

<strong>Kunstsammlungen</strong> <strong>Dresden</strong> in the future, especially if<br />

increasing visitor numbers are expected after the completion<br />

of further sections of the Residenzschloss and the<br />

reopening of the Albertinum.<br />

3

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