Business Studies Collins Revision Guide. - StudyGuide.PK

EXAMINATION TECHNIQUE (4)Command words●●●●Take care to read the command word in the question. It will betelling you how to get the marks available.Questions that ask for a decision, such as‘Consider three methods of advertising and describe which wouldbe best for Jackie’ (15),do not have one correct answer. First you must discuss theadvantages and disadvantages of each of the methods. Then youmust make a choice and defend it – it would not normally matterwhich one you chose.‘Explain...’ or ‘Describe...’ must never be answered with a list. Youneed to use phrases such as ‘this means’ in your answer and youneed to expand or develop your answer. Often it is better to give justtwo or three points fully explained than lots of points with no detail.Questions that ask for evaluation need to be answered by eitherweighing up relevant factors or suggesting what needs to be donefirst and why. If it is in response to a case study, you should use thematerial in the case study to explain the best solution.95