Business Studies Collins Revision Guide. - StudyGuide.PK

Check yourselfMarket research1 What are the main reasons for conducting market research? (2)2 Match the following terms:13Desk researchPrimary dataField researchSecondary data(2)3 What method of research and type of information is obtainedby using the Internet? (2)4 What type of data may be out of date or not exactly what thebusiness needs? (1)5 Give four possible factors that a business must take intoaccount when conducting primary research. (4)6 Complete this sentence.Questionnaires and observations are methods of obtaining_____ data. (1)7 Complete this sentence.‘What sort of cheese do you like?’ is an example of an_____ question. (1)8 Explain the difference between qualitative and quantitativeinformation. (4)9 Name three types of sampling methods. (3)The answers are on page 114.56