Business Studies Collins Revision Guide. - StudyGuide.PK

●OBJECTIVES AND GROWTH (1)Stakeholders are people or organisations that have a financialinterest in a business.ManagersOwnersEmployeesStakeholders ina businessPeople who owethe business money(Creditors)CustomersSuppliersOwners’ objectives●●●●The usual objectives for the owners of businesses are:■ survival■ profit■ growth.Businesses in their early years often state that they aim to survive,as the first few years in business are the hardest. At this stage,businesses are attempting to penetrate the market and obtain ashare of the market for their goods and services. That means theywish to try and attract some sales from the existing businesses.To begin with, a business may have the objective to break even.This means that sales revenue will equal the total costs. No profitwill be made but there will be no loss either.Objectives usually change after the early years. After the first year,objectives are usually to make or increase the profit.9