Business Studies Collins Revision Guide. - StudyGuide.PK

MARKET RESEARCH (2)Desk research●Desk research uses information that has already been found out bysomeone else. This information is called secondary data.Bar code systemsInternetPublished accountsSources of secondary dataCensus informationPublished reports●●The main disadvantages of desk research are:■ Information can be out of date by the time it is available to be used.■ The information may not be exactly what the business needs toknow because it was collected for another purpose.■ The information may not be accurate.■ The information could be very expensive to obtain.The advantages of desk research are:■ The information is collected on a larger scale than a smallbusiness could manage.■ A lot of time can be saved by not having to go out and collectinformation from individuals.53