Business Studies Collins Revision Guide. - StudyGuide.PK

Check yourselfMarketing mix1 Explain what is meant by the term marketing strategy? (3)2 Complete this sentence.A farm opening up part of the house for bed and breakfast isan example of _____. (1)3 How can businesses protect their brands? (1)4 Match each of these costs with its meaning. (4)14Price discriminationCharging below the cost priceto attract people into the storeCreamingCharging differentamounts for the same product todifferent groups of consumersPenetration pricingCharging a high price for anew productLoss leadersCharging a very low price toget a share of the market5 Which organisation ensures that advertisements do not breakthe law? (1)6 ‘A generically advertised product is one in which individualproducers produce different advertisements.’True or false? (1)7 Describe two main advantages of advertising in a monthlymagazine. (2)8 What is the main disadvantage of television advertising. (1)9 Describe three ways a business can provide good customerrelations. (3)10 What does a wholesaler do? (2)11 Which is the most direct channel of distribution? (1)The answers are on page 115.65