Business Studies Collins Revision Guide. - StudyGuide.PK

Check yourself answers15 PRODUCT LIFE CYCLE (PAGE 68)1 Launch, (1) growth, (1) maturity, (1) saturation (1) and decline(1) all labelled correctly and shown on a graph with axes (1)and the correct vertical lines marking the stages. (4)The lines should be similar to the diagram in the text but maynot have the same gradient as each product will havedifferent sales.2 Launch Growth Maturity Saturation DeclineDVD players Organic food CDs Hair dryers Cassette playersSCORE(5)The product life cycle is constantly changing and by the timeyou have used this guide you may find that DVD players arenot that new. CDs are still increasing in sales but not veryrapidly. The sales of hair dryers are pretty constant as mostpeople own one. Because of various food scares and otherfactors sale of organic food is increasing rapidly. There aremany other examples. If you are asked to give an examplestate the reasons for your choice.3 By using an extension strategy. (1) Make sure that you canrecognise this stage on a graph as you could be given a lifecycle graph to comment on.4 Before the launch of a product. (1)Before its decline. (1)5 By making a new colour. (1)By changing their size. (1)There are lots of other ways a sweet manufacturer could try toextend their life cycle. The above examples were used byNestlé with their product, Smarties.116TOTAL