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COUNTRY: SPAIN Sector: AUTOMOTIVEOnline accelerates awarenessand consideration for MazdaFuelling its launch of the Mazda2 through a mix of TV and online advertisingdelivered roaring results for Mazda. Exposure to the online ads increasedawareness of the Mazda2 by 7 percentage points, with test drive applicationsincreasing by 193 per cent during the campaign.Key factsClient:Mazdamedia agency:MindshareTARGET AUDIENCE:18 and abovekey channels:Banner ads across a range ofMicrosoft channelsThe Briefl Increase awareness of the Mazda2l Drive visits to Mazda dealershipsl Boost visits to the Mazda2 micrositel Increase requests for catalogues and test drives.The CampaignA combination of rectangle and banner adsrunning across MSN channels complementedMazda’s TV and press campaigns and steeredconsumers directly to the Mazda2 microsite.Key Resultsl Message association increased by 8percentage points when online advertisingwas added to the TV campaign
Click here to see the creative“The internet provides additionalcoverage and little overlap withother media. It gives us the chanceto reach more audiences withgreater efficiency when it comesto spending”RAFAEL ALFÉREZ, Marketing Manager, MazdaAutomóviles España● The online campaign increased considerationby 8 percentage points, with purchase intentfor Mazda up 7 percentage points● Test drives increased by 193 per cent andbrochure requests by 124 per cent duringthe course of the campaign.
Page 1 and 2: You dream it. We deliver it.Welcome
Page 3 and 4: ContentsintroductionautomotiveFord
Page 5: IntroductionIn previous years we ta
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6ENTERTAINMENTOnline marketing is a
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The ResultsMultiple platforms deliv
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The CampaignSympatico/MSN’s agenc
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COUNTRY: JAPAN Sector: TRAVELHong K
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COUNTRY: JAPAN Sector: TRAVELInstan
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COUNTRY: SWEDEN Sector: TRAVELSlimm
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