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“These areoverwhelming resultsand I predict that in thefuture we will see muchmore of these kindsof campaigns, wherethe target group getsinvolved with the brandthrough brand content.”CASPER CHRISTIANSEN,Director, Mindshare.featured presenters travelling between A-listevents in a Ford Fiesta. Live events, radio andpress coverage helped to build momentum.Key ResultsGirl powerThe online campaign delivered broad exposureto the target market, with the 48.7 millionimpressions recorded far outweighing theoriginal target of 12 million; 89 per cent of thosefollowing Boost on Facebook were women.The centre of attentionThe Boost site recorded over 88,400 uniquevisitors during the campaign, with an averagevisit length of 4.5 minutes showing strongengagement levels. Throughout the campaignthe show remained in the MSN Video top ten,viewed over 4,000 times in 3 days with 28 percent of those clicking the video watching theentire show. Over 7,000 would-be presenterstook the online casting test.Content that clicksThe click-through rate on the content bannerads was three times that of conventional Fordbanners.UnmissableAd recall rocketed from 2 per cent to 47 percent during the campaign.