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COUNTRY: FRANCE Sector: FINANCEMobile advice keeps young Frenchdrivers on the right roadMobile advertising provided French insurance company MMA with a highlypersonal platform for warning young French adults of the dangers of drinkdriving. An innovative range of mobile content, including virtual breath tests anddesignated driver generators, drove a 2 per cent clickthrough rate, and a ten-foldincrease in traffic on MMA’s road safety mobile site.Key factsClient:MMAmedia agency:Entre Nous Soit DitTARGET AUDIENCE:Young adultskey channels:MSN Mobile, WindowsLive Messenger mobileThe Briefl Increase exposure of 15-24-year-olds to accidentprevention messagesl Engage young adults with drink driving issuesl Reach 15-24-year-olds through their mostpersonal and interactive device.The CampaignWindows Live Messenger’s mobile platformproved the perfect vehicle for reaching andengaging 15-24-yearolds. MSN Mobile ads andMessenger tabs led phone owners to MMA’sown mobile site, where a range of video contentoffered advice on drink driving-related issues.Innovative mobile features on the site includedthe ‘Capitaine de soirée’ selector, which helpeddecide on the designated driver for a night out,
and a test to calculate the likely level of alcoholin drinkers’ systems and warn those that may beover the driving limit.Key Results● The Messenger tab produced click-throughrates of 2 per cent, with 70 per cent of thoseclicking through downloading at least onevideo● The campaign delivered a ten-fold increase intraffic to the mobile road safety site.Click here to see the demo
Page 1 and 2: You dream it. We deliver it.Welcome
Page 3 and 4: ContentsintroductionautomotiveFord
Page 5: IntroductionIn previous years we ta
Page 8 and 9: COUNTRY: DENMARK Sector: AUTOMOTIVE
Page 10 and 11: COUNTRY: SPAIN Sector: AUTOMOTIVEOn
Page 16 and 17: COUNTRY: UK Sector: AUTOMOTIVEBehav
Page 18 and 19: COUNTRY: JAPAN Sector: AUTOMOTIVETo
Page 21 and 22: 2RETAILToday’s retailers continue
Page 23 and 24: Click here to see the creativeBeckh
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Page 27 and 28: Click here to see the creativeKey R
Page 31 and 32: anner ads on MSN India and Windows
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Page 36 and 37: COUNTRY: NORWAY Sector: FINANCECutt
Page 38 and 39: COUNTRY: MALAYSIA SECTOR: FINANCEAg
Page 43 and 44: 4TECHNOLOGY & TELECOMSThe market fo
Page 47 and 48: Click here to see the creativeTV sh
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Page 52 and 53: COUNTRY: BELGIUM Sector: FOOD & BEV
Page 54 and 55: COUNTRY: COLUMBIA Sector: FOOD AND
Page 56 and 57: Das Krankenhaus gewährleistet eine
Page 58: COUNTRY: TAIWAN Sector: FOOD & BEVE
Page 61 and 62: tick. Cuddly toys based on the Kitt
Page 65 and 66: 6ENTERTAINMENTOnline marketing is a
Page 67 and 68: The ResultsMultiple platforms deliv
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Page 73: The CampaignSympatico/MSN’s agenc
Page 76 and 77: COUNTRY: JAPAN Sector: TRAVELHong K
Page 78 and 79: COUNTRY: JAPAN Sector: TRAVELInstan
Page 80 and 81: COUNTRY: SWEDEN Sector: TRAVELSlimm
Page 83: Feeling inspired?If the case studie

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