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COUNTRY: THAILAND Sector: ENTERTAINMENTSound of success forWarner’s Messenger radioAn innovative online radio station, integrated into the Windows LiveMessenger platform, soon had a new generation of Thai listeners movingto Warner Music’s beat.Key factsClient:Warner Musictarget audience:Young, internet-savvy consumerskey channels:Windows Live MessengerThe Briefl Boost awareness levels and popularity forWarner Music’s artists and releasesl Reach out to a new, young audience of musicfansl Increase interaction between the label’s musicand its listeners.The CampaignWarner Music Thailand worked with MicrosoftAdvertising to develop SoundZero, an internetradio station accessed through a tab onWindows Live Messenger, which offered usersa wholly interactive music experience. Not onlycould listeners enjoy the music of their choicewhile chatting on Messenger, they could also
Click here to see the creative“The partnership withMicrosoft Advertising hasprovided us the businessand marketing tools topropel SoundZero radio asone of the leading radiostations for Thailand’sonline community.”TATCHAPHOL SRICHANKIJ,Head of SoundZero Businessshare tracks through online communities, takepart in contests and promotions, vote for theirfavourite songs, access news of upcomingconcerts and customise their own playlists fromover 700 track selections.Key ResultsThe campaign reverberated across Thailand’sonline and music communities:● 50 per cent increase in the number of usersinteracting with Warner Music● SoundZero has built up an audience of over7,000 unique users daily● The SoundZero tab has recorded the highestever number of page views and unique usersfor a Windows Live Messenger tab in Thailand.
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You dream it. We deliver it.Welcome
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COUNTRY: DENMARK Sector: AUTOMOTIVE
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COUNTRY: SPAIN Sector: AUTOMOTIVEOn
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COUNTRY: UK Sector: AUTOMOTIVEBehav
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Page 21 and 22: 2RETAILToday’s retailers continue
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Page 36 and 37: COUNTRY: NORWAY Sector: FINANCECutt
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Page 40 and 41: COUNTRY: FRANCE Sector: FINANCEMobi
Page 43 and 44: 4TECHNOLOGY & TELECOMSThe market fo
Page 47 and 48: Click here to see the creativeTV sh
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Page 52 and 53: COUNTRY: BELGIUM Sector: FOOD & BEV
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Page 65 and 66: 6ENTERTAINMENTOnline marketing is a
Page 67: The ResultsMultiple platforms deliv
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Page 73: The CampaignSympatico/MSN’s agenc
Page 76 and 77: COUNTRY: JAPAN Sector: TRAVELHong K
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Page 80 and 81: COUNTRY: SWEDEN Sector: TRAVELSlimm
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