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COUNTRY: SWEDEN Sector: TRAVELSlimming ad brings new weightof traffic for NorwegianWith cheeky, challenging creative that perfectly matched its positioning as a newlow-cost airline, Norwegian landed its message of shockingly slim prices in theideal channel for potential travellers from Stockholm and northern Sweden.Key factsClient:Norwegianmedia agency:Suddenly STHLMTARGET AUDIENCE:Potential travellers inStockholm and northernSwedenkey channels:MSN HomepageTakeoverThe Briefl Increase awareness of the Norwegian brandl Drive association and awareness around the‘Shockingly slim prices’ campaignl Boost click-throughs to the Norwegian sitel Increase sales.The CampaignA high-impact homepage takeover formaton the MSN Homepage proved the perfectdestination for Norwegian’s campaign message.The appearance of two giant feet in gaudysocks signalled the transformation of thehomepage into a giant slimming scales, with thedigital scale readout plummeting to 249 – thecampaign offer price for a flight.
Click here to see the creativeKey Results● The MSN Homepage delivered 3.2 millionpage views across Stockholm and northernSweden● The two-day campaign achieved 20 timesNorwegian’s average click-through rate● Sales increases exceeded all campaign targets.“I am most happy with the fact that the ad led to great sales,it had a sense of humour and an element of surprise.”KATARINA WIDMAN, Marketing manager, Norwegian
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You dream it. We deliver it.Welcome
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ContentsintroductionautomotiveFord
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IntroductionIn previous years we ta
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COUNTRY: DENMARK Sector: AUTOMOTIVE
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COUNTRY: SPAIN Sector: AUTOMOTIVEOn
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COUNTRY: UK Sector: AUTOMOTIVEBehav
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COUNTRY: JAPAN Sector: AUTOMOTIVETo
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2RETAILToday’s retailers continue
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Click here to see the creativeBeckh
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