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Click here to see the creative“By boldly and significantlytaking the lead to useMicrosoft Advertising toextend audience numbers, wehave strategically reinforcedour branding positionand successfully attractedenormous interest.”CHENG MING-CHUNG, Assistant BrandManager, Johnnie Walker/Diageo, Taiwanbattle against mute emoticons, whose feeblerange of expressions he constantly mocked.Once added as a Messenger contact, “Face”would impersonate any emoticon selectedby Messenger users as well as complainingcomically if their chat became too boring.And “Face” could be helpful too: he starred inonline tutorials talking users through the set-upprocess for Microsoft’s range of webcams andheadsets, and explaining the benefits of livevideo chats over Windows Live Messenger.Key Results● “Face” drove over 24,500 unique users to the‘Come Closer’ campaign site● Popular Greek blogs were quick to link to the“Face” character● Strong word-of-mouth resulted in hundredsof Facebook friends for “Face”● The ‘Come Closer’ campaign, starring “Facelanded four separate Ermis awards at Greece’spremier advertising showcase.