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COUNTRY: NORWAY Sector: RETAILH&M bloggers the talk of thetown on the MSN catwalkA bold campaign from H&M in co-operation with Costume magazine and MSNwas created to engage fashion bloggers in Norway. The brand’s fashion bloggingcontest drew a fantastic response rate, with 700 bloggers taking part from acrossthe country, and acted as the centrepiece of a successful integrated campaign.Key factsClient:H&Mmedia agency:Mediacomtarget audience:Fashion-conscious girlsand womenkey channels:MSN Special, MSNHomepage, MSNWomen’s Channel,Windows Live ID’sThe Briefl Build brand favourability for H&M amongstyoung womenThe CampaignMSN editorial and Facebook groups, with offlineeditorial support through Costume magazine,TV and radio, drove interested fashion reportersto the H&M Fashion Blog, hosted as an MSNSpecial. Here would-be bloggers posted theirentries to try and win the votes of Windows Liveusers and progress to a final shortlist of 10. Afinal judging panel featuring Norwegian fashionTV personality Charlotte Thorsvedt selected thewinner, who was announced at the CostumeAwards 2009.
Click here to see the creativeKey Results● The campaign inspired 700 new fashionbloggers, who posted their entries onthe H&M Fashion Blog on MSN● 400 of these were selected as H&Mambassadors● A whirlwind of online activity tookplace around the contest, with bloggerscampaigning for votes through WindowsLive ID’s.
Page 1 and 2: You dream it. We deliver it.Welcome
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Page 5: IntroductionIn previous years we ta
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COUNTRY: JAPAN Sector: TRAVELHong K
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COUNTRY: JAPAN Sector: TRAVELInstan
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COUNTRY: SWEDEN Sector: TRAVELSlimm
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