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6ENTERTAINMENTOnline marketing is an essential tool for bothbuilding buzz among influential audiences, andextending awareness of entertainment releases.One of Microsoft Advertising’s key strengths is itsability to executecampaigns acrossmultiple platforms:<strong>the</strong> Warner Bros.Get Smart campaignsaw its brand upliftsamplified by <strong>the</strong>integration of onlineand mobile channels.
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Page 38 and 39: COUNTRY: MALAYSIA SECTOR: FINANCEAg
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Page 52 and 53: COUNTRY: BELGIUM Sector: FOOD & BEV
Page 54 and 55: COUNTRY: COLUMBIA Sector: FOOD AND
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Page 66 and 67: COUNTRY: FRANCE, SPAIN, ITALY, GERM
Page 68 and 69: COUNTRY: THAILAND Sector: ENTERTAIN
Page 70 and 71: COUNTRY: UK Sector: ENTERTAINMENTWh
Page 72 and 73: COUNTRY: CANADA Sector: ENTERTAINME
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