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3FINANCEFinancial services brands have successfully used onlineadvertising for increasing purchasing intent withstraightforward calls to action, especially regardingnew products. Today Microsoft Advertising partnerswith financial services brands such as Gjensidige andMaybank to delivermore experientialadvertising, engaging<strong>the</strong> consumer witha highly immersivebrand experience toevolve perceptionsand reinforce brandvalues.
Page 1 and 2: You dream it. We deliver it.Welcome
Page 3 and 4: ContentsintroductionautomotiveFord
Page 5: IntroductionIn previous years we ta
Page 8 and 9: COUNTRY: DENMARK Sector: AUTOMOTIVE
Page 10 and 11: COUNTRY: SPAIN Sector: AUTOMOTIVEOn
Page 16 and 17: COUNTRY: UK Sector: AUTOMOTIVEBehav
Page 18 and 19: COUNTRY: JAPAN Sector: AUTOMOTIVETo
Page 21 and 22: 2RETAILToday’s retailers continue
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Page 31 and 32: anner ads on MSN India and Windows
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Page 37 and 38: Key ResultsReaching out, getting no
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Page 41: and a test to calculate the likely
Page 44 and 45: COUNTRY: GERMANY Sector: TECHNOLOGY
Page 46 and 47: COUNTRY: SPAIN Sector: TECHNOLOGYAi
Page 48 and 49: COUNTRY: GREECE Sector: TECHNOLOGYF
Page 51 and 52: 5FOOD & BEVERAGESFood and Beverage
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Page 57 and 58: Click here to see the creative“Th
Page 60 and 61: COUNTRY: HONG KONG Sector: FOOD & B
Page 62: COUNTRY: FINLAND Sector: FOOD & BEV
Page 66 and 67: COUNTRY: FRANCE, SPAIN, ITALY, GERM
Page 68 and 69: COUNTRY: THAILAND Sector: ENTERTAIN
Page 70 and 71: COUNTRY: UK Sector: ENTERTAINMENTWh
Page 72 and 73: COUNTRY: CANADA Sector: ENTERTAINME
Page 75 and 76: 7TRAVELThe web has become the trave
Page 77 and 78: Click here to see the creativeliste
Page 79 and 80: Click here to see the creativeimpac
Page 81: Click here to see the creativeKey R

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