Download the MSN case study compendium - Digital Training ...

More documents

Recommendations

Info

COUNTRY: CANADA Sector: ENTERTAINMENTSympatico opens eyes to thepower of Microsoft Media NetworkDriving additional traffic to four emerging channels on the popular Sympatico/MSN portal required an ad network with great reach and powerful targeting. Theattention-grabbing Open Your Eyes display ad campaign delivered the impactto engage audiences. However, it was the contribution of the Microsoft MediaNetwork, delivering reach and targeting to maximise a limited budget, whichproved most eye opening.Key factsClient:Sympatico/MSNmedia agency:Bensimon ByrneTARGET AUDIENCE:Range of male andfemale audiences agedbetween 18 and 54key channels:Microsoft MediaNetworkThe Briefl Drive users towards one of four new oremerging Sympatico/MSN channels: Auto,Finance, Green and Entertainmentl Reach a variety of male and female audiences,at ages between 18 and 54, with creativetargeted for each demographicl Target both French and English-speakingaudiencesl Work within a tightly limited media budgetl Generate 100,000 clicks through to theSympatico/ MSN portal.
The CampaignSympatico/MSN’s agency, Bensimon Byrne,developed a series of expandable leaderboards,skyscrapers and banner ads bringing the idea of‘Open Your Eyes’ to life with imagery relevant toeach of the four channels. When seeking an onlinemedia partner to deliver this creative to targetaudiences as effectively as possible, the agencyrecommended Microsoft Media Network, whichallowed premium inventory to be bought andtargeted on a Cost Per Click (CPC) basis. The savingsachieved through this media plan were reinvestedin the network to deliver additional exposure forthe campaign. Microsoft Media Network providesadvertisers with access to the top 40 premium sitesin Canada, as well as premium sites in the US and allMicrosoft online channels.Key Results● The Open Your Eyes campaign exceeded alltargets, delivering 138,000 clicks through to theportal and over 125 million impressions● Microsoft Media Network delivered 80 per centof the ad impressions at 30 per cent of the costof non-Microsoft Advertising networks.
Page 1 and 2:
You dream it. We deliver it.Welcome
Page 3 and 4:
ContentsintroductionautomotiveFord
Page 5:
IntroductionIn previous years we ta
Page 8 and 9:
COUNTRY: DENMARK Sector: AUTOMOTIVE
Page 10 and 11:
COUNTRY: SPAIN Sector: AUTOMOTIVEOn
Page 16 and 17:
COUNTRY: UK Sector: AUTOMOTIVEBehav
Page 18 and 19:
COUNTRY: JAPAN Sector: AUTOMOTIVETo
Page 21 and 22: 2RETAILToday’s retailers continue
Page 23 and 24: Click here to see the creativeBeckh
Page 25 and 26: Click here to see the creativefootb
Page 27 and 28: Click here to see the creativeKey R
Page 31 and 32: anner ads on MSN India and Windows
Page 33: Click here to see the creativeKey R
Page 36 and 37: COUNTRY: NORWAY Sector: FINANCECutt
Page 38 and 39: COUNTRY: MALAYSIA SECTOR: FINANCEAg
Page 40 and 41: COUNTRY: FRANCE Sector: FINANCEMobi
Page 43 and 44: 4TECHNOLOGY & TELECOMSThe market fo
Page 47 and 48: Click here to see the creativeTV sh
Page 49: Click here to see the creative“By
Page 52 and 53: COUNTRY: BELGIUM Sector: FOOD & BEV
Page 54 and 55: COUNTRY: COLUMBIA Sector: FOOD AND
Page 56 and 57: Das Krankenhaus gewährleistet eine
Page 58: COUNTRY: TAIWAN Sector: FOOD & BEVE
Page 61 and 62: tick. Cuddly toys based on the Kitt
Page 65 and 66: 6ENTERTAINMENTOnline marketing is a
Page 67 and 68: The ResultsMultiple platforms deliv
Page 69 and 70: Click here to see the creative“Th
Page 71: Click here to see the creativeRetur
Page 76 and 77: COUNTRY: JAPAN Sector: TRAVELHong K
Page 78 and 79: COUNTRY: JAPAN Sector: TRAVELInstan
Page 80 and 81: COUNTRY: SWEDEN Sector: TRAVELSlimm
Page 83: Feeling inspired?If the case studie
show all

Download the MSN case study compendium - Digital Training ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?