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Click here to see the creativeKey resultsThe campaign delivered great exposure to thetarget audience, proving online advertising’seffectiveness for Mars:● The ads reached 35 per cent of BelgianFlemish speakers in the target group, and 31per cent of French speakers● Brand recognition scrores of 86 per cent forFrench speakers and 91 per cent for Flemishspeakers comfortably exceeded MetrixLabbenchmarks of 56 per cent, proving the onlinevideo drove high awareness● In a survey, one third of those exposed to thecampaign showed increased interest in theFeel the Vibe site and Mars Mood Synthesiser.