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Click here to see the creativeKey ResultsSpectacular reach● The tab drew 2,454,000 clicks, with visitorscreating 45,485 emoticons.● 2,440,939 of the Festival emoticons weredownloaded by Windows Live Messengerusers.● In all, the campaign delivered over 306 millionexposures.Sweet sales increases● The campaign helped to drive a 35 mper centincrease in sales, year-on-year, exceeding the30 per cent target● Festival’s market share increased by 2.5 percent, beating the campaign target of a 1 percent increaseEstablishing ongoing relationshipsFestival was able to establish a database ofcustomers for the first time, making contactwith more than 182,000 children.