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COUNTRY: NORWAY Sector: FINANCECutting the cord cutsthrough for GjensidigeAn innovative, personalisable avatar brought the benefits of financialindependence to life for banking and insurance company Gjensidige. Deployedto engage young adults, the avatar swung into action through expandingbanner ads, tying up new levels of engagement for a target audience that ishighly resistant to the insurance category.Key factsClient:Gjensidigemedia agency:Gjensidigetarget audience:20-30-year-oldskey channels:MSN, Windows LiveHotmail, Windows LiveMessenger, FacebookThe Briefl Engage 20 to 30 year olds, who typically havelittle interest in insurancel Increase brand relevance and engagementl Differentiate Gjensidige from its competitorsl Drive salesThe CampaignSwinging from expanding banner ads onWindows Live Messenger, Windows LiveHotmail, MSN channels and Facebook, aline-drawn avatar engaged 20-30-yearoldswith the idea of cutting the umbilical cord offinancial dependence on their parents. Clickingthrough to the campaign site allowed users topersonalise the avatar based on the financialproducts that they selected.
Key ResultsReaching out, getting noticed70 per cent of those exposed to the campaignrecalled the ads, which reached over 50 per centof their target audience The campaign deliveredover 26.2 million ad impressionsBoosting brand engagementAgreement with the statement “Gjensidige’spackage suits me” rose by over 18 percentagepoints amongst those exposed to the campaign.A campaign that clicksThe banner ads delivered over 80,000 clicksthrough to the Gjensidige campaign site.Transforming salesGjensidige’s sales during the two weeks of thecampaign exceeded its sales during the courseof an average year.“This study shows that Microsoft always is a likely alternative in themarketing and media mix, for bank and insurance products andthis target audience.”CHRISTIAN FURE, Digital strategic manager Vizeum
Page 1 and 2: You dream it. We deliver it.Welcome
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Page 8 and 9: COUNTRY: DENMARK Sector: AUTOMOTIVE
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Page 16 and 17: COUNTRY: UK Sector: AUTOMOTIVEBehav
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Page 52 and 53: COUNTRY: BELGIUM Sector: FOOD & BEV
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