Download the MSN case study compendium - Digital Training ...

Click here to see the creativeKey ResultsRemember the name…● The campaign delivered prompted recall of68 per cent, well above in-game advertisingbenchmarks● Awareness of the new FCUK logo up 12percentage points to 82 per cent.Cutting through as cutting edge● The perception of FCUK as “at the cuttingedge of fashion” up 10 percentage points to45 per cent● All positive brand perceptions increasedfollowing exposure to the campaign.The word on the streetThe campaign generated real word-of-mouthamongst the gaming community:● Number of respondents saying “FCUKhas been recommended to me” up 13percentage points to 49 per cent.A winning resultRise in key perceptions shows increasedconsideration for FCUK:● Perception as “a brand I choose” up 5percentage points to 65 per cent● Purchase intent up 4 percentage pointsto 42 per cent.