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2RETAILToday’s retailers continue to evolve their online strategiesto complement offline channels, support CRM initiativesand drive direct consumer interaction: be it FCUK utilisingin-game advertising, H&M creating a competition forfashion bloggers or Adidas combining casual gaming withthe instant messengerplatform. In thissection, you can seehow retail companiesare partnering withMicrosoft Advertisingto make the most oftheir online marketingspend.
Page 1 and 2: You dream it. We deliver it.Welcome
Page 3 and 4: ContentsintroductionautomotiveFord
Page 5: IntroductionIn previous years we ta
Page 8 and 9: COUNTRY: DENMARK Sector: AUTOMOTIVE
Page 10 and 11: COUNTRY: SPAIN Sector: AUTOMOTIVEOn
Page 16 and 17: COUNTRY: UK Sector: AUTOMOTIVEBehav
Page 18 and 19: COUNTRY: JAPAN Sector: AUTOMOTIVETo
Page 22 and 23: COUNTRY: HONG KONG Sector: RETAILad
Page 24 and 25: COUNTRY: MEXICO Sector: RETAILMesse
Page 26 and 27: COUNTRY: NORWAY Sector: RETAILH&M b
Page 28 and 29: COUNTRY: UK Sector: RETAILVaseline
Page 30 and 31: COUNTRY: INDIA Sector: RETAILWindow
Page 32 and 33: COUNTRY: UK Sector: RETAILFCUK post
Page 35 and 36: 3FINANCEFinancial services brands h
Page 37 and 38: Key ResultsReaching out, getting no
Page 39 and 40: Click here to see the creativeand a
Page 41: and a test to calculate the likely
Page 44 and 45: COUNTRY: GERMANY Sector: TECHNOLOGY
Page 46 and 47: COUNTRY: SPAIN Sector: TECHNOLOGYAi
Page 48 and 49: COUNTRY: GREECE Sector: TECHNOLOGYF
Page 51 and 52: 5FOOD & BEVERAGESFood and Beverage
Page 53 and 54: Click here to see the creativeKey r
Page 55 and 56: Click here to see the creativeKey R
Page 57 and 58: Click here to see the creative“Th
Page 60 and 61: COUNTRY: HONG KONG Sector: FOOD & B
Page 62: COUNTRY: FINLAND Sector: FOOD & BEV
Page 66 and 67: COUNTRY: FRANCE, SPAIN, ITALY, GERM
Page 68 and 69: COUNTRY: THAILAND Sector: ENTERTAIN
Page 70 and 71:
COUNTRY: UK Sector: ENTERTAINMENTWh
Page 72 and 73:
COUNTRY: CANADA Sector: ENTERTAINME
Page 75 and 76:
7TRAVELThe web has become the trave
Page 77 and 78:
Click here to see the creativeliste
Page 79 and 80:
Click here to see the creativeimpac
Page 81:
Click here to see the creativeKey R
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