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COUNTRY: BELGIUM Sector: FOOD & BEVERAGESMars’ vibe comesalive in video adsA funky online video campaign for Mars got 16-34-year-old Belgians moving to thebrand’s beat, and sent brand recognition scores dancing past industry benchmarks.Key factsClient:Marsmedia agency:SpaceTARGET AUDIENCE:16-34-year-oldskey channels:MSN Entertainment,MSN Homepage, MSNVideo, Windows LiveHotmail, Windows LiveSpacesThe Briefl Drive perceptions of the Mars brand asenergising, enthusiastic and ‘feel-good’l Build brand recognition around the Feel theVibe online advertising campaign and drivevisitors to the campaign site.The CampaignVideo and rich media ads across MSN andWindows Live channels encouraged users tosample the sounds of the Feel the Vibe website,which included a Mars Mood Synthesisermatching hit tracks to brand values such as‘Refuel’, ‘Enjoy’ and ‘Feel good’.
Click here to see the creativeKey resultsThe campaign delivered great exposure to thetarget audience, proving online advertising’seffectiveness for Mars:● The ads reached 35 per cent of BelgianFlemish speakers in the target group, and 31per cent of French speakers● Brand recognition scrores of 86 per cent forFrench speakers and 91 per cent for Flemishspeakers comfortably exceeded MetrixLabbenchmarks of 56 per cent, proving the onlinevideo drove high awareness● In a survey, one third of those exposed to thecampaign showed increased interest in theFeel the Vibe site and Mars Mood Synthesiser.
Page 1 and 2: You dream it. We deliver it.Welcome
Page 3 and 4: ContentsintroductionautomotiveFord
Page 5: IntroductionIn previous years we ta
Page 8 and 9: COUNTRY: DENMARK Sector: AUTOMOTIVE
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Page 16 and 17: COUNTRY: UK Sector: AUTOMOTIVEBehav
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Page 21 and 22: 2RETAILToday’s retailers continue
Page 23 and 24: Click here to see the creativeBeckh
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Page 43 and 44: 4TECHNOLOGY & TELECOMSThe market fo
Page 47 and 48: Click here to see the creativeTV sh
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Page 54 and 55: COUNTRY: COLUMBIA Sector: FOOD AND
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Page 58: COUNTRY: TAIWAN Sector: FOOD & BEVE
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Page 65 and 66: 6ENTERTAINMENTOnline marketing is a
Page 67 and 68: The ResultsMultiple platforms deliv
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Page 73: The CampaignSympatico/MSN’s agenc
Page 76 and 77: COUNTRY: JAPAN Sector: TRAVELHong K
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Page 80 and 81: COUNTRY: SWEDEN Sector: TRAVELSlimm
Page 83: Feeling inspired?If the case studie

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