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COUNTRY: GREECE Sector: TECHNOLOGYFace-off spurs Greekusers to get a LifeAn anarchic Messenger agent, dedicated to showing up the shortcomings oftraditional emoticons, sparked a rapid-growing revolution in the way Greek userschat online. “Face” did more than boost interest in the LifeCams and LifeChatsrange of webcams and headsets. Short-tempered and frequently hilarious, he wassoon a star of the most popular Greek blogs with his own Facebook following.Key factsClient:Microsoft LifeCams andLifeChatsmedia agency:Ogilvy, ThinkdigitalTARGET AUDIENCE:14-35-year-oldskey channels:MSN, Windows LiveMessengerThe Briefl Build awareness of the LifeCams and LifeChatsrange of Webcams and Headsetsl Drive traffic to the ‘Come Closer’ product sitel Increase awareness of the full range of featuresin Windows Livel Increase sales of LifeCams and LifeChatsl Create word-of-mouth around the benefitsof Windows Live Messenger.The CampaignOgilvyOne and Thinkdigital created “Face”, aMessenger agent in the guise of a 20-somethingGreek geezer, to spread the word about thebenefits of talking face-to-face over WindowsLive Messenger. Introduced to users via an MSNbanner campaign, “Face” urged them to join his