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Download the MSN case study compendium - Digital Training ...

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5FOOD & BEVERAGESFood and Beverage brands often use online marketingas a great way to communicate <strong>the</strong> sense of funthat’s a key part of <strong>the</strong>ir brand values. Partneringwith Microsoft Advertising enables brands to reveal<strong>the</strong>ir lighter sides whilst targeting <strong>the</strong>ir key audiences.Campaigns such as Festival’s Emoticon competition,or McDonald’s econometric modelling, highlight <strong>the</strong>audience insightand measurableadvertisingperformance thatMicrosoft Advertisingdelivers, validatingonline advertising’scost-efficient role indriving offline sales.

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