More documents

Recommendations

Info

in the rural markets of India‖. Indian Institute of Foreign Trade. Websites: •http://business.mapsofindia.com/rural-economy/statedevelopment/marketing.html •http://www.ficci.com/mediaroom/speechespresentations/20 07/may/rural/Chandramouli.pdf •http://www.icmrindia.org/casestudies/catalogue/Marketing 1/MKTA008.htm •http://images.google.co.in/images?hl=en&q=rural+marketi ng+in+india&um=1&ie=UTF8&ei=rUVgSo74Bs2LkAW81 PXuDA&sa=X&oi=image_result_group&ct=title&resnum= •http://www.indianmba.com/Faculty_Column/FC213/fc213. •http://www.india-now.org/economy/ruralmarket.aspx •http://www.thehindubusinessline.com/todays-paper/tpmoney-banking/article1028006.ece?ref=archive •http://www.slideshare.net/rajeshaithal/rural-marketing-inindia-beyond-tactics •http://www.indexmundi.com/india/population_below_pove rty_line.htm •http://www.ibscdc.org/Case_Studies/Marketing/Marketing %20Strategies/MKS0017.htm •http://www.indiantelevision.com/perspectives/y2k4/rural_ marketing.htm www.theinternationaljournal.org > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 21
Percentage Annexure Rural BPL(Below Poverty Line) Trend Over the Years YEAR RURAL URBAN TOTAL 1973-74 56.40% 49% 54.90% 1977-78 53.10% 45.20% 51.30% 1983-84 45.70% 40.80% 44.50% 1987-88 39.10% 38.20% 38.90% 1993-94 37.30% 32.40% 36% 1999-2000 27.10% 23.60% 26.10% 2006-2007 25.90% 22.10% 24% People below Poverty Line In India 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 1973-74 1977-78 1983-84 1987-88 1993-94 Year 1999-2000 2006-2007 RURAL URBAN TOTAL Source :NCAER Rural BPL is decreasing 10% improvement in 10 years. Rural fast catching up with urban. Has a rippling effect on the overall BPL of India. Rural overall fairing better than Urban. Untapped Rural Potential • 600,000 villages with 700 million people • 50% of total GDP from rural India • Nearly 50% of Very rich and well off households in rural India. Demographic Classification of rural and urban population in India Demographic No. of households (Million) Classification Urban Rural Total Very rich (greater than 10 lakh per annum) 4.84 1.32 6.16 Well off (greater than 5 lakh per annum) 29.45 27.36 56.81 Total 34.29 28.68 62.97 Percentage of Total 54% 46% 100% Source: Ministry of Communication & Information Technology, India. *** www.theinternationaljournal.org > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 22
Page 2 and 3: Table of Contents Articles-HR Worki
Page 4 and 5: Lifelong Learning: The Challenge in
Page 6 and 7: the fact that Indian society tradit
Page 8 and 9: stakeholder led partnerships (Guile
Page 10 and 11: Defarges, P M (1996), Les organizat
Page 12 and 13: Rubenson K (2006), Constructing the
Page 14 and 15: Looking at the organization also we
Page 16 and 17: [10]Nilles,Jack M.(1974), The Telec
Page 18 and 19: THE EVOLUTION OF HUMAN RESOURCE DEV
Page 20 and 21: the treatment meted out by the top
Page 22 and 23: 1.Number of pucca houses doubled fr
Page 26 and 27: Sustainable Development in Educatio
Page 28 and 29: esponsible citizens, we can economi
Page 30 and 31: Study of Impact of Green Marketing
Page 32 and 33: est path forward. The authors have
Page 34 and 35: pollution tax. While converse may n
Page 36 and 37: established which started as privat
Page 38 and 39: Principles of Sound lending The ban
Page 40 and 41: Mithila State Dr. Prem Chandra Thak
Page 42 and 43: (Jatasankar jha PP59 Beginning of m
Page 44 and 45: Leadership to manage Emotions in He
Page 46 and 47: will to pursue it through the devel
Page 48 and 49: thing to do.” There are a few oth
Page 50 and 51: Blake, R. and McCanse, A.A. (1991),
Page 52 and 53: and hence considered the most impor
Page 54 and 55: % of Respondents Percentage of Resp
Page 56 and 57: S.No Income (Rs.) Average monthly f
Page 58 and 59: Bibliography [1] Binu Mathew (2006)
Page 60 and 61: Knowledge evolves over time with ex
Page 62 and 63: The cycle works as follows: A. Figu
Page 64 and 65: of companies listed on Jakarta Isla
Page 66 and 67: [4] R. Ball and P. Brown. "An empir
Page 68 and 69: CKK‟s Advertisement Intervention
Page 70 and 71: Another significant feature of the
Page 72 and 73: Psychological Science [A Journal of
Page 74 and 75:
• Have a personal action plan for
Page 76 and 77:
• But all the units of the organi
Page 78 and 79:
Role of Supply chain in successful
Page 80 and 81:
POPULATION, SAMPLING AND SAMPLING S
Page 82 and 83:
REFERENCES 1. Ademeso, O.S.and Wind
Page 84 and 85:
Table-2:ANOVA Test - Type of owners
Page 86 and 87:
Levels of Human Resource Developmen
Page 88 and 89:
Area of Moderate backwardness As ma
Page 90 and 91:
Criminal Code of Thailand, B.E. 249
Page 92 and 93:
In phase 6, the validation will be
Page 94 and 95:
1. Risk factors research Reduce fra
Page 96 and 97:
Supply chain management is an integ
Page 98 and 99:
. B. Raja Shekar, GVRK Acharyulu, L
Page 100 and 101:
other words, it simply means a plan
Page 102 and 103:
and encourages communalism which is
Page 104 and 105:
From this paper, it has been found
Page 106 and 107:
confinement of the research. Thirdl
Page 108 and 109:
sentence in India. Adequate safegua
Page 110 and 111:
amount of compensation from the Sta
Page 112 and 113:
in Joginder Kumar Singh case. It is
Page 114 and 115:
111 TABLE 1. DISTRIBUTION OF WORKER
Page 116 and 117:
Appraisal system of the company pay
Page 118 and 119:
ITC Limited has a long history of a
Page 120:
CONCLUSION The survey indicated tha
show all

Table of Contents

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?