Table of Contents

Table 1. Motives for Purchasing Noodles (n = 120)
S.No Motives Mean score Rank
1. Tasty food 91.45 I
2. Easy to cook 81.24 II
3. Preference of children/family members 41.86 III
4. Just for a change 35.41 IV
Table 2. Consumer buying behaviour of Noodles
S.No Particulars No. of respondents Percent
Usage Pattern of Noodles
1. Evening food 39 32.50
2. Breakfast 24 20.00
3. Whenever needed 20 16.67
4. Holiday food 18 15.00
5. Dinner 15 12.50
6. Special occasion food 4 3.33
Total 120 100.00
Quantity of Purchase of Noodles (Quantity in grams/ month)
1. 80-100 4 3.33
2. 160-200 19 15.83
3. 320-400 54 45.00
4. 480-570 32 26.67
5. >570 11 9.17
Total 120 100.00
Preferred Pack Size (grams)of the Respondents
1. 80-100 14 11.67
2. 160-200 33 27.50
3. 320-400 50 41.67
4. 480-570 23 19.16
Total 120 100.00
Table 3. Purchase Frequency Vs. Consumption Frequency
A. Consumption frequency
S.No Purchase frequency Twice a week Weekly once Monthly twice Monthly once Occasi
onally
Total
1. Weekly once 6 9 0 0 0 15
2. Monthly twice 3 26 2 0 0 31
3. Monthly once 0 14 35 19 0 68
4.
Occasio
0 0 0 0 6 6
nally
Total 9 49 37 19 6 120
(χ 2 = 122.92, Table value = 21.026 df = 12 Significant at 5 % level)
S.No
Quantity
(grams/ month)
Table 4. Quantity Vs. Income level
Income (Rs.)
< 10,000 10,001-20,000 20,001-30,000 30,001-40,000 >40,001
1. 80-100 3 1 0 0 0 4
2. 160-200 5 12 2 0 0 19
3. 320-400 1 9 35 6 3 54
4. 480-570 0 7 9 12 4 32
5. >570 0 0 1 3 7 11
Total 9 29 47 21 14 120
(χ 2 = 116.681, Table value = 26.296 df = 16 Significant at 5% level)
Total
Table 6. Average Monthly Food Expenditure of the Respondents
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