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Psychological Science [A Journal of the Association for Psychological Science] April 2001 vol. 10 no. 2 43-47. 3. Prashant Malaviya, Jolita Kisielius and Brian Sternthal, “The Effect of Type of Elaboration on Advertisement Processing and Judgment” Journal of Marketing Research Vol. 33, No. 4 (Nov., 1996), pp. 410-421, Published by: American Marketing Association. 4. Rajat Acharyya and Debjani Mukherjee, “Advertisement and Markets”, Economic and Political Weekly, Vol. 38, No. 50 (Dec. 13-19, 2003), pp. 5236-5239. 5. William O. Bearden, Robert S. Headen, Jay E. Klompmaker and Jesse E. Teel, “Attentive Audience Delivery of TV Advertising Schedules”, Journal of Marketing Research, Vol. 18, No. 2 (May, 1981), pp.187-191. 6. Xinshu Zhao and Steven H. Chaffee, Campaign Advertisements Versus Television News as Sources of Political Issue Information, The Public Opinion Quarterly, Vol. 59, No. 1 (Spring, 1995), pp. 41-65. 7. Johanna Jansson Rajakaski, Regina Simonsson, “The subject of celebrity endorsement: what it was and what it has become”, Research Thesis Submitted to LULEA University of Technology, Sweden, 2006. 8. Maria Ersson, Ulrika Köbin, “Children‟s perception of TV-advertising: a case study of 3rd graders in Sweden”, Research Thesis Submitted to LULEA University of Technology, Sweden, 2006. *** www.theinternationaljournal.org > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 69
“Corporate Social Responsibilities” with Reference To ITC Ltd. – A Case Study Venukumar G,Asst. Professor, jayamukhi Institute of technological sciences, Narsampet, Warangal Abstract Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and large corporations serve as global players , these corporations have progressively recognized the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. In this study an attempt is made to know how organisations are conducting the corporate social responsibilities focusing on their employees and society. For this purpose a sample one organization is taken. Finally we can come to know after the study that how important to maintain the corporate social responsibilities for the welfare of the employees and the society. Concept of Corporate Social Responsibility: Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. There are different perceptions about CSR in the context of different societies across the world. Definitions are different as CSR is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community and the government, though CSR is about business giving back to society. Social responsibility becomes an integral part of the wealth creation process - which if managed properly should enhance the competitiveness of business and maximise the value of wealth creation in the society. When times get hard, there is the incentive to practice CSR more and better. If it is a philanthropic exercise which is peripheral to the main business, it will always be the first thing to go when push comes to shove. Operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations towards the welfare of the society has the business of CSR. The European Commission explains the concept of CSR in an integrated manner. It says that „where the companies decide voluntarily to contribute to a better society and a cleaner environment‟ is the essence of CSR. It is a concept where the companies integrate social and environmental concerns with their business operations and in their interaction with their stakeholders on a voluntary basis is called CSR. In sum, these definitions of CSR focus on (i) the impact of the management of core business on society, and on the stakeholders, and (ii) the contribution of the management to the achievement of broader societal goals. Annexure 1 One of the most frequently asked questions is t what does 'Corporate Social Responsibility' mean? Is it a stalking horse for an anti-corporate agenda? Something which, like original sin, Different organisations have framed different definitions - although there is considerable common ground between them. For the purpose of this study CSR is defined as the business process to produce an overall positive impact on society. Companies need to answer to two aspects of their operations. 1. The quality of their management - both in terms of people and processes (the inner circle). 2. The nature of and quantity of their impact on society in the various areas. Outside stakeholders are taking an increasing interest in the activity of the company. Most look to the outer circle - what the company has actually done, good or bad, in terms of its products and services, in terms of its impact on the environment and on local communities, or in how it treats and develops its workforce. Out of the various stakeholders, it is financial analysts who are predominantly focused - as well as past financial performance - on quality of management as an indicator of likely future performance. OBJECTIVES OF THE STUDY By this Study people will able to….. • Understand what is the duty of organization in maintaining corporate social responsibility and Understand the impact of corporate social responsibility in the society • To Be clear about the organizational culture and whether it is “healthy” or “unhealthy” – in maintaining corporate social responsibility • Recognize the benefits of assessing the situation within the organization using audits www.theinternationaljournal.org > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 70
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Table of Contents Articles-HR Worki
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Lifelong Learning: The Challenge in
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the fact that Indian society tradit
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stakeholder led partnerships (Guile
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Defarges, P M (1996), Les organizat
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Rubenson K (2006), Constructing the
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Looking at the organization also we
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[10]Nilles,Jack M.(1974), The Telec
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THE EVOLUTION OF HUMAN RESOURCE DEV
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the treatment meted out by the top
Page 22 and 23: 1.Number of pucca houses doubled fr
Page 24 and 25: in the rural markets of India‖. I
Page 26 and 27: Sustainable Development in Educatio
Page 28 and 29: esponsible citizens, we can economi
Page 30 and 31: Study of Impact of Green Marketing
Page 32 and 33: est path forward. The authors have
Page 34 and 35: pollution tax. While converse may n
Page 36 and 37: established which started as privat
Page 38 and 39: Principles of Sound lending The ban
Page 40 and 41: Mithila State Dr. Prem Chandra Thak
Page 42 and 43: (Jatasankar jha PP59 Beginning of m
Page 44 and 45: Leadership to manage Emotions in He
Page 46 and 47: will to pursue it through the devel
Page 48 and 49: thing to do.” There are a few oth
Page 50 and 51: Blake, R. and McCanse, A.A. (1991),
Page 52 and 53: and hence considered the most impor
Page 54 and 55: % of Respondents Percentage of Resp
Page 56 and 57: S.No Income (Rs.) Average monthly f
Page 58 and 59: Bibliography [1] Binu Mathew (2006)
Page 60 and 61: Knowledge evolves over time with ex
Page 62 and 63: The cycle works as follows: A. Figu
Page 64 and 65: of companies listed on Jakarta Isla
Page 66 and 67: [4] R. Ball and P. Brown. "An empir
Page 68 and 69: CKK‟s Advertisement Intervention
Page 70 and 71: Another significant feature of the
Page 74 and 75: • Have a personal action plan for
Page 76 and 77: • But all the units of the organi
Page 78 and 79: Role of Supply chain in successful
Page 80 and 81: POPULATION, SAMPLING AND SAMPLING S
Page 82 and 83: REFERENCES 1. Ademeso, O.S.and Wind
Page 84 and 85: Table-2:ANOVA Test - Type of owners
Page 86 and 87: Levels of Human Resource Developmen
Page 88 and 89: Area of Moderate backwardness As ma
Page 90 and 91: Criminal Code of Thailand, B.E. 249
Page 92 and 93: In phase 6, the validation will be
Page 94 and 95: 1. Risk factors research Reduce fra
Page 96 and 97: Supply chain management is an integ
Page 98 and 99: . B. Raja Shekar, GVRK Acharyulu, L
Page 100 and 101: other words, it simply means a plan
Page 102 and 103: and encourages communalism which is
Page 104 and 105: From this paper, it has been found
Page 106 and 107: confinement of the research. Thirdl
Page 108 and 109: sentence in India. Adequate safegua
Page 110 and 111: amount of compensation from the Sta
Page 112 and 113: in Joginder Kumar Singh case. It is
Page 114 and 115: 111 TABLE 1. DISTRIBUTION OF WORKER
Page 116 and 117: Appraisal system of the company pay
Page 118 and 119: ITC Limited has a long history of a
Page 120: CONCLUSION The survey indicated tha
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