Table of Contents

"A Study on Logistics & Supply Chain Management
of Devi Seafoods Ltd" at
Singarayakonda in Prakasam district
V. Sreenivasa Rao
1. SINGIFICANCE OF THE STUDY
Globalization helps to do business any where in the
world. In the globalized economy shipping of Products /
Materials from one place to another place is a complex task.
It is because; purchase of raw-material takes place at one
point, processed at another point, market in different places
in the world by using various transportation modes. In this
situation, companies have to present best quality products at
a reasonable price as and when required, avoiding risk.
Logistics and Supply Chain Management (LSCM)
place the right item in the right quantity at the right time at
the right place for the right price in the right condition to the
right customer and it has the ability to ensure a consistency
in the quality, cost-saving potential and making available
goods at the place of requirement in time. So, there is a need
to focus on the LSCM and to study the performance of
LSCM. In business, it may have internal focus, or external
focus covering the flow and storage of materials from point
of origin to point of consumption.
The study on LSCM is significant because of the
following:
1. The total time for material to travels through the
entire supply chain can be quite long
2. The goal of supply chain to reduce uncertainty and
risk
3. The main goal of supply chain provide products right
stuff to the right place at the right time
4. SCM builds a chain of suppliers that focus
minimizing waste and maximizing value
5. The design, planning and operations of a supply chain
have a strong impact on overall profitability
2. OBJECTIVES OF THE STUDY
a. To present brief description of origin and growth of
Seafood Industry
b. To examine the theory of Logistics and Supply Chain
Management
c. To study the process of Logistics and Supply Chain
Management in Devi Sea Foods
d. To examine the performance of the LSCM in Devi
Sea Foods
e. To find out the internal and external factors influence
to Logistics and Supply Chain System of Devi Sea
Foods
f. To identify the gaps and reduce supply chain costs to
the maximum possible level
3. DATA BASE
The study is based on both Secondary and Primary
sources of data. Secondary data is collected from books,
reports and records, research articles, journals and
periodicals and from the Internet. Primary data is collected
from the managers and supervisors with the help of a
structured schedule.
Censes method of investigation is adopted in the
collection of primary data.
Table-1: Shows the Details of Managers and Supervisors in
Devi Seafoods Ltd.
S. Employees Designation Department
No Name
1 M.Chowdary Manager Maintenence
2 M.Lanin Manager Production
3 G.V.Krishna
Rao
Supervisor Pre-
Processing
4 K.Brammaiah
5 T.Subba Reddy
6 A.Ramesh
7 P.Rama Rao
8 R.S.Reddy
9 K.A.Paual
10 U.Satyanaraya
11 D.Vasu
12 P.Subba Reddy
13 G.Satya Supervisor Individual
Quisk Frezion
(I Q F)
14 D.Narayana Rao
15 K.Sreenu
16 D.Malli
17 CH.Chinni
Krishna
18 A.Arjun Supervisor Cold Storage
19 P.Dinesh Kmar
20 T. Malyadri
4. PERIOD OF THE STUDY
The period of the research study is one academic year
i.e., 2010-2011. Data is collected from supervisors of the
organization in the month of May, 2011 relating to Logistics
and Supply Chain System of Devi Sea Foods Ltd.
5. TOOLS OF ANALYSIS
The collected data is analysed with the help of
statistical tools. Percentages, Tables, Diagrams are
employed at appropriate places.
6. CONCEPTS USED
Logistics It is concerned with getting products and services
where they are needed when they are desired. It involves the
integration, transportation, inventory, warehouse, material,
and packaging.
www.theinternationaljournal.org > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 92