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pollution tax. While converse may not be true, still those<br />

having a more favorable outlook.<br />

So far as women consumers are concerned, they are<br />

prepared to pay much higher premium on health and beauty<br />

products, have strong interest in recycling <strong>of</strong> waste, and<br />

reducing pollution control.<br />

Bibliography:<br />

1. Bob Lipp, Marcomm Group, Inc.,<br />

2. Baker, Michael. The Marketing Book. Fifth Edition.<br />

Elsevier, 2002.<br />

3. Federal Trade Commission. Frequently Asked<br />

Advertising Questions: A Guide for Small Business.<br />

Available<br />

from<br />

http://www.ftc.gov/bcp/conline/pubs/buspubs/ad-faqs.htm<br />

Retrieved on 13 March 2006.<br />

4. Meiklejohn, Gregg. "The Marketing Value <strong>of</strong><br />

Environmental Stewardship." Direct Marketing. October<br />

2000.<br />

5. Meyer, Harvey. "The Greening Corporate<br />

America." Journal <strong>of</strong> Business Strategy. January 2000.<br />

6. "Nearly Two-Thirds <strong>of</strong> Americans Have Tried<br />

Organic Foods and Beverages." Press Release. Whole Foods<br />

Market. Available from<br />

http://www.wholefoodsmarket.com/company/pr_11-18-<br />

05.html 18 November 2005.<br />

7. Ottman, Jacquelyn A. Green Marketing. Second<br />

Edition. BookSurge Publishing, May 2004.<br />

8. Smith, Allison E. "Green Markets: Survey shows<br />

consumers' desire for environmentally-sensitive products."<br />

Incentive. August 2005.<br />

9. U.S. Department <strong>of</strong> Agriculture. The National<br />

Organic Program Available from<br />

http://www.ams.usda.gov/nop/indexNet.htm Retrieved on<br />

13 March 2006.<br />

10. Wagner, Marcus, and S. Schaltegger. How Does it<br />

Pay to Be Green? Tectum Verlag DE, 2003.<br />

11. Webb, Tom. "Organic Farms See Soaring Demand:<br />

Supporters say more are needed in Minnesota, Wisconsin."<br />

Saint Paul Pioneer Press. 11 March 2006<br />

12.<br />

http://www.ftc.gov/bcp/edu/microsites/energy/abou<br />

t_guides.shtml<br />

13. http://www.nrn.com/article<br />

14.<br />

http://www.environmentalleader.com/2009/06/10/ft<br />

c-cites-kmart-tender-dyna-e-for-false-green-claims/, note 11<br />

www.theinternationaljournal.org > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 31

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