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Research Journal of Social Science & Management - RJSSM - The ...
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pollution tax. While converse may not be true, still those<br />
having a more favorable outlook.<br />
So far as women consumers are concerned, they are<br />
prepared to pay much higher premium on health and beauty<br />
products, have strong interest in recycling <strong>of</strong> waste, and<br />
reducing pollution control.<br />
Bibliography:<br />
1. Bob Lipp, Marcomm Group, Inc.,<br />
2. Baker, Michael. The Marketing Book. Fifth Edition.<br />
Elsevier, 2002.<br />
3. Federal Trade Commission. Frequently Asked<br />
Advertising Questions: A Guide for Small Business.<br />
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Retrieved on 13 March 2006.<br />
4. Meiklejohn, Gregg. "The Marketing Value <strong>of</strong><br />
Environmental Stewardship." Direct Marketing. October<br />
2000.<br />
5. Meyer, Harvey. "The Greening Corporate<br />
America." Journal <strong>of</strong> Business Strategy. January 2000.<br />
6. "Nearly Two-Thirds <strong>of</strong> Americans Have Tried<br />
Organic Foods and Beverages." Press Release. Whole Foods<br />
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05.html 18 November 2005.<br />
7. Ottman, Jacquelyn A. Green Marketing. Second<br />
Edition. BookSurge Publishing, May 2004.<br />
8. Smith, Allison E. "Green Markets: Survey shows<br />
consumers' desire for environmentally-sensitive products."<br />
Incentive. August 2005.<br />
9. U.S. Department <strong>of</strong> Agriculture. The National<br />
Organic Program Available from<br />
http://www.ams.usda.gov/nop/indexNet.htm Retrieved on<br />
13 March 2006.<br />
10. Wagner, Marcus, and S. Schaltegger. How Does it<br />
Pay to Be Green? Tectum Verlag DE, 2003.<br />
11. Webb, Tom. "Organic Farms See Soaring Demand:<br />
Supporters say more are needed in Minnesota, Wisconsin."<br />
Saint Paul Pioneer Press. 11 March 2006<br />
12.<br />
http://www.ftc.gov/bcp/edu/microsites/energy/abou<br />
t_guides.shtml<br />
13. http://www.nrn.com/article<br />
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http://www.environmentalleader.com/2009/06/10/ft<br />
c-cites-kmart-tender-dyna-e-for-false-green-claims/, note 11<br />
www.theinternationaljournal.org > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 31