Table of Contents

S.No
Brand
No. of consumers during period No. of consumers No. of consumers Probabilities of
I
lost
retrieved
retention
1. Brand X 61 9 52 0.853
2. Brand Y 36 5 31 0.861
3. Brand Z 5 0 5 1.000
4. Local brands 6 3 3 0.500
5. Other national brands 10 3 7 0.700
Table 13. State–Transition Matrix (n =118)
S.No
Period II
Other national
Brand X Brand Y Brand Z Local brands
brands
Period I
1. Brand X 52 0 6 1 2
2. Brand Y 0 31 3 2 0
3. Brand Z 0 0 5 0 0
4. Local brands 0 0 2 3 1
5. Other national brands 0 0 3 0 7
Table 14. State–Transition Probability Matrix (n =118)
S.No Brand Brand X Brand Y Brand Z Local brands
Other national
brands
1. Brand X 0.853 0 0.099 0.016 0.032
2. Brand Y 0 0.861 0.083 0.056 0
3. Brand Z 0 0 1.000 0 0
4. Local brands 0 0 0.340 0.500 0.160
5. Other national brands 0 0 0.300 0 0.700
Table 15. Factors Influencing the Respondents to Change the Brand (n =120)
S.No Reasons Mean score Rank
1. Non availability of the brand of purchase 95.35 I
2. Taste of other brand was good or better 88.45 II
3. New offers given to other brand 68.20 III
4. Price of other brand was lower 59.27 IV
5. Trial pack of new brand in the market 41.06 V
6. Advertisement 29.63 VI
7. Peer group suggestion 17.97 VII
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