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New<br />
What’s<br />
SUNRIGHTS INC.<br />
Sunrights Inc. will work with Hasbro<br />
to relaunch the Beyblade franchise. <strong>The</strong><br />
third generation, known as Beyblade Burst,<br />
will feature battle toys with a dynamic<br />
“burst” feature, designed to bring more<br />
excitement to the play pattern. Battling will<br />
trigger the spinning tops to dynamically disassemble,<br />
setting the stage for suspenseful competition.<br />
<strong>The</strong> toys will also include a digital component for<br />
western markets.<br />
<strong>The</strong> Beyblade Burst animated TV series, currently<br />
in production in Japan, will follow a new<br />
cast of characters, storylines, and battle drama.<br />
Sunrights, the fast growing entertainment arm<br />
of Japanese production company d-rights Inc., will handle the distribution of broadcast,<br />
merchandising, and promotional rights for Beyblade Burst in western markets,<br />
outside of Hasbro’s toy rights.<br />
SO<strong>NY</strong> PICTURES CP<br />
Sony Pictures Consumer Products expands the digital reach for Ghostbusters, with<br />
a movie coming out this June. Ghostbusters will make guest appearances in high-profile<br />
games such as Fruit Ninja and <strong>The</strong> Respawnables. On consoles, kids can play with<br />
some of their favorite Ghostbusters characters and relive classic scenes from the original<br />
films with expansion packs for Lego Dimensions, from Warner Bros. Interactive<br />
Entertainment.<br />
Featuring more than 4,600 pieces, the two-story Lego Firehouse Headquarters<br />
stands 14 inches tall and features a laboratory, living quarters, and a containment unit.<br />
New Ghostbusters action figures, from Mattel, are<br />
6-inch figures, and include renditions of Melissa McCarthy,<br />
Kristen Wiig, Kate McKinon, and Leslie Jones outfitted with<br />
new jumpsuits from the upcoming<br />
film.<br />
Simon & Schuster offers<br />
action-packed book tie-ins,<br />
featuring full-color stills. In<br />
addition, the Mega Mini Kit<br />
comes boxed with a tiny,<br />
detailed Proton Pack with<br />
lights and sounds. <strong>The</strong> kit<br />
also includes a mini book<br />
with stickers for kids to<br />
to decorate their own<br />
Proton Packs.<br />
Lego Dimensions Ghostbusters Level Packs
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