The Toy Book - 2016 NY TOY FAIR EDITION

FLASHBACK
FLASHBACFEBRUARY 1996
1
Tyco Preschool has revitalized
the successful Sesame Street plush
category with a new assortment of
characters. Tyco Preschool’s new line
of Sesame Street plush includes Tickle »
Me Elmo for children ages 18 months
and up. Every time kids tickle him, Elmo laughs
harder and harder until his whole body is shaking
with laughter. A Sports Talk Plush assortment,
Musical Babies assortment, and a Spanish/English
Ernie also highlight the collection.
TRENDMASTERS LAUNCHES
GUMBY TOY LINE
Gumby, the 40-year-old clay boy, is
back in a line of toys from Trendmasters.
The line includes three play sets, large
Gumby bendables, talking and non-talking
figures with movable arms and legs, “colorme”
plush toys, fun straws, key rings, and
miniature superflexibles of Gumby, Pokey,
Prickle, Goo, Minga, and the Blockheads.
SCHOLASTIC FOCUSES ON
TWO PROPERTIES FOR TOY
FAIR 1996
With the Goosebumps TV series on the
Fox Network, Scholastic has entered into an
agreement with Fox Family Films for a feature
film release.
For The Magic School Bus, Scholastic
has assembled a line of licensed product
that includes a toy line from the Hasbro Toy
Group featuring play sets, dolls, and plush
products; CD-ROMs from Microsoft; and
home videos from WarnerVision.
Tyco heats up the science category with Kodak
for Kids, a new collection of cameras and microscopes
designed for children ages 8 and up.
Kodak for Kids Special Effects Camera allows
children to create visual effects with this two-in-one
camera. Just snap on the special effects wheel and
choose from four different effects: multi-image,
triple image, softening, and starbursts. The
wheel detaches easily, so kids can use
the camera as a stand-alone
110-speed unit.
2Flash Gordon—The Animated Series
has secured two licensees for its fall rollout.
The master toy license has been awarded to
Playmates Toys by Hearst Entertainment, while
the home video worldwide rights have gone to
Live Entertainment.
In addition to the new animated series and
fully integrated worldwide marketing campaign,
Hearst Entertainment is developing a live-action
Flash Gordon theatrical motion picture for
Mandalay Entertainment, planned for a summer
1997 release.
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