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Dollar sales in billions, u.s. toy industry, super-categories*<br />
SUPER-CATEGORY ANNUAL 2014 ANNUAL 2015 CHANGE<br />
Action Figures & Accessories<br />
$1.32<br />
$1.43<br />
9 percent<br />
Arts and Crafts<br />
$1.04<br />
$1.00<br />
-4 percent<br />
Building Sets<br />
$1.86<br />
$2.04<br />
9 percent<br />
Dolls<br />
$2.38<br />
$2.58<br />
8 percent<br />
Games and Puzzles<br />
$1.46<br />
$1.61<br />
11 percent<br />
Infant, Toddler, and Preschool <strong>Toy</strong>s<br />
$2.89<br />
$3.06<br />
6 percent<br />
Youth Electronics<br />
$0.63<br />
$0.60<br />
-5 percent<br />
Outdoor and Sports <strong>Toy</strong>s<br />
$3.30<br />
$3.59<br />
9 percent<br />
Plush<br />
$0.98<br />
$1.00<br />
2 percent<br />
Vehicles<br />
$1.30<br />
$1.43<br />
10 percent<br />
All Other <strong>Toy</strong>s<br />
$1.07<br />
$1.11<br />
4 percent<br />
GRAND TOTAL<br />
$18.23<br />
$19.45<br />
7 percent<br />
*Approximately 80 percent of U.S. toys retail market. Source: <strong>The</strong> NPD Group, Inc./Retail Tracking Service.<br />
Data is representative of retailers that participate in the NPD Group’s Retail Tracking Service. <strong>The</strong> NPD’s current estimate is<br />
that the Retail Tracking Service represents approximately 80 percent of the U.S. retail market for toys.<br />
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TOP SELLING TRADITIONAL <strong>TOY</strong> ITEMS IN 2015, RANKED ON DOLLARS<br />
RANK ITEM MANUFACTURER<br />
54 THE <strong>TOY</strong> BOOK | FEBRUARY <strong>2016</strong> | <strong>TOY</strong>BOOK.COM<br />
Shopkins 12-Pack Assortment<br />
Paw Patrol Basic Vehicle with Pup Assortment<br />
Hot Wheels Car Basic Assortment<br />
Shopkins Two-Pack<br />
Barbie Dreamhouse<br />
Teenage Mutant Ninja Turtles Figure Assortment<br />
Minecraft Mini Figures Assortment<br />
BB-8 App-Enabled Droid<br />
Hot Wheels Five Car Gift Pack Assortment<br />
Minecraft <strong>The</strong> Cave<br />
Moose <strong>Toy</strong>s<br />
Spin Master<br />
Mattel<br />
Moose <strong>Toy</strong>s<br />
Mattel<br />
Playmates <strong>Toy</strong>s<br />
Mattel<br />
Sphero<br />
Mattel<br />
LEGO Group<br />
Source: <strong>The</strong> NPD Group, Inc./Retail Tracking Service. <strong>The</strong> list does not include items that are exclusive to specific retailers.
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