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FEBRUARY <strong>2016</strong><br />
Volume 32, No. 1 — Published by Adventure Publishing Group<br />
DEPARTMENTS<br />
20 Editor’s Viewpoint<br />
32 Industry Update<br />
52 TIA Happenings<br />
54 Stat Shot<br />
55 Kidz Global<br />
78 Sweet Suite <strong>2016</strong><br />
100 Property Profile:<br />
Peanuts<br />
79<br />
What’s New<br />
130<br />
Smart Tech &<br />
e-Connected<br />
138<br />
Activities &<br />
Construction<br />
56 <strong>Toy</strong>s: By the<br />
Numbers<br />
60 Looking Ahead:<br />
Predictions for <strong>2016</strong><br />
62 State of the Industry<br />
Q&A<br />
101 Property Profile:<br />
Strawberry Shortcake<br />
118 Talkin’ <strong>Toy</strong>s:<br />
PlayMonster<br />
122 Talkin’ <strong>Toy</strong>s:<br />
Sony Pictures<br />
Entertainment<br />
136 Talkin’ <strong>Toy</strong>s:<br />
KD Interactive<br />
157 <strong>The</strong> Rubie’s Insider<br />
specialty toys & gifts: 215<br />
216 ASTRA’s Insights:<br />
How to Get Visitors<br />
to Your Exhibit Booth<br />
Category Guide<br />
172<br />
Games & Puzzles<br />
state of the industry <strong>2016</strong><br />
74 <strong>Toy</strong>s Competing with<br />
the Entertainment<br />
Industry<br />
75 Succeed in the<br />
Drone Zone<br />
170 Talkin’ <strong>Toy</strong>s:<br />
Bananagrams<br />
238 Women in <strong>Toy</strong>s<br />
Celebrates 25 Years<br />
240 Outside the Box<br />
242 Talking SEO<br />
244 Raising the Bar<br />
248 Industry Marketplace<br />
250 Flashback:<br />
February 1996<br />
186<br />
Dolls & Plush<br />
202<br />
Vehicles &<br />
Action Figures<br />
233<br />
Infant & Preschool<br />
76 Embrace the Grind<br />
to Succeed in Exports<br />
77 Kids at Play: How<br />
Do <strong>The</strong>y Spend <strong>The</strong>ir<br />
Time and Money?<br />
218 <strong>Toy</strong> Fair <strong>2016</strong> 232 Life’s a Pitch:<br />
Tips for Pitching<br />
New Products<br />
Jonathan Samet<br />
Publisher<br />
jsamet@adventurepub.com<br />
Jackie Breyer<br />
Editor-in-Chief<br />
jbreyer@adventurepub.com<br />
Marissa DiBartolo<br />
Senior Editor<br />
mdibartolo@adventurepub.com<br />
Ali Mierzejewski<br />
Senior Editor<br />
amierzejewski@adventurepub.com<br />
Maddie Michalik<br />
Assistant Editor<br />
mmichalik@adventurepub.com<br />
Varuni Sinha<br />
Assistant Editor<br />
vsinha@adventurepub.com<br />
Joe Ibraham<br />
Assistant Visual Media Editor<br />
jibraham@adventurepub.com<br />
Bill Reese<br />
Production Director<br />
breese@adventurepub.com<br />
Lori Rubin<br />
Controller/Office Manager<br />
lrubin@adventurepub.com<br />
U.S. Corporate Headquarters<br />
Laurie Schacht<br />
President<br />
laurieschacht@aol.com<br />
Adventure Publishing Group, Inc. ®<br />
307 7th Avenue, #1601, New York, <strong>NY</strong> 10001<br />
Phone: (212) 575-4510 • Fax: (212) 575-4521<br />
<strong>The</strong> <strong>Toy</strong> <strong>Book</strong> Volume 32, No. 1<br />
THE <strong>TOY</strong> BOOK (ISSN-0885-3991) is published bimonthly<br />
by Adventure Publishing Group, Inc. ® Editorial<br />
and advertising offices are located at 307 Seventh<br />
Ave., Room 1601, New York, <strong>NY</strong> 10001, Phone (212)<br />
575-4510. Periodicals Postage paid at New York and<br />
additional mailing offices. Copyright © <strong>2016</strong> Adventure<br />
Publishing Group, Inc. ® All rights reserved. No<br />
part of this publication may be reproduced or transmitted<br />
in any form, or by any means, electronic or<br />
mechanical, including photocopy, recording, or any<br />
information storage and retrieval system, without written<br />
permission from the publisher. Printed in U.S.A.<br />
Subscription rates: $48 one year, foreign $200. <strong>The</strong><br />
<strong>Toy</strong> <strong>Book</strong> is a trademark of Adventure Publishing<br />
Group, Inc. ® Registered in the U.S. Patent & Trademark<br />
Office. Postmaster: Send address changes to:<br />
<strong>The</strong> <strong>Toy</strong> <strong>Book</strong>, c/o Adventure Publishing Group, 307<br />
Seventh Ave., Room 1601, New York, <strong>NY</strong> 10001.<br />
Opinions and comments expressed in this publication<br />
by editors, contributing writers, or solicited or<br />
unsolicited documents are not necessarily those of<br />
the management of <strong>The</strong> <strong>Toy</strong> <strong>Book</strong>.<br />
®<br />
On the Cover: <strong>The</strong> Haywire Group’s Calafant Cardboard Kit, Zing’s Wet Head, Carrera’s Nintendo Mario-Copter, Jakks Pacific’s<br />
Make It Pop Fashion Dolls Performance “Spotlight Ready,” WowWee’s CHiP, DynaCraft’s 24V Surge Ice Drifter, NKOK’s EZ 3D<br />
Printer, Spin Master’s Micronoid, Glitek’s Glide, Jada <strong>Toy</strong>s’ Batman/Superman Metals 4-Inch Figures Twin Pack, Jazwares’ Peppa<br />
Pig Treehouse Play Set, Adora’s Mixxie Pony<br />
Member,<br />
International <strong>Toy</strong> Magazine Association
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