The Toy Book - 2016 NY TOY FAIR EDITION

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FLASHBACK FLASHBACFEBRUARY 1996 1 Tyco Preschool has revitalized the successful Sesame Street plush category with a new assortment of characters. Tyco Preschool’s new line of Sesame Street plush includes Tickle » Me Elmo for children ages 18 months and up. Every time kids tickle him, Elmo laughs harder and harder until his whole body is shaking with laughter. A Sports Talk Plush assortment, Musical Babies assortment, and a Spanish/English Ernie also highlight the collection. TRENDMASTERS LAUNCHES GUMBY TOY LINE Gumby, the 40-year-old clay boy, is back in a line of toys from Trendmasters. The line includes three play sets, large Gumby bendables, talking and non-talking figures with movable arms and legs, “colorme” plush toys, fun straws, key rings, and miniature superflexibles of Gumby, Pokey, Prickle, Goo, Minga, and the Blockheads. SCHOLASTIC FOCUSES ON TWO PROPERTIES FOR TOY FAIR 1996 With the Goosebumps TV series on the Fox Network, Scholastic has entered into an agreement with Fox Family Films for a feature film release. For The Magic School Bus, Scholastic has assembled a line of licensed product that includes a toy line from the Hasbro Toy Group featuring play sets, dolls, and plush products; CD-ROMs from Microsoft; and home videos from WarnerVision. Tyco heats up the science category with Kodak for Kids, a new collection of cameras and microscopes designed for children ages 8 and up. Kodak for Kids Special Effects Camera allows children to create visual effects with this two-in-one camera. Just snap on the special effects wheel and choose from four different effects: multi-image, triple image, softening, and starbursts. The wheel detaches easily, so kids can use the camera as a stand-alone 110-speed unit. 2Flash Gordon—The Animated Series has secured two licensees for its fall rollout. The master toy license has been awarded to Playmates Toys by Hearst Entertainment, while the home video worldwide rights have gone to Live Entertainment. In addition to the new animated series and fully integrated worldwide marketing campaign, Hearst Entertainment is developing a live-action Flash Gordon theatrical motion picture for Mandalay Entertainment, planned for a summer 1997 release. » 3» 250 THE TOY BOOK | FEBRUARY 2016 | TOYBOOK.COM
NEW COLLECTIBLES STACK UP ADULT COLORING BOOKS » CREATIVITY NEVER GETS OLD SPOTLIGHT ON SPIELWARENMESSE THE VOICE REACHING BOTH CONSUMER & TRADE SWEET SUITE HOLIDAY OF PLAY July 13-14, 2016 • Majesty Yacht, NYC Fall 2016 CONTACT: Jonathan Samet or Laurie Schacht Tel: 212-575-4510 toybook.com toyinsider.com sweetsuiteevent.com
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® TOY FAIR 2016» HOT NEW TOYS FOR
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editor’s viewpoint THIS YEAR, IT
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INDUSTRY UPDATE FANTOYSTIC FACTS: S
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tia happenings TOTY Awards 2015 thi
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KIDZ GLOBAL TOYS ARE STILL ON TOP W
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TOY FAIR 2016 Super-Category Perfor
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State of the Industry LOOKING AHEAD
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State of the Industry EVA LORENZ, C
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State of the Industry SHARON DIMINI
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State of the Industry BEN GADBOIS G
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State of the Industry LAURA ZEBERSK
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TOY FAIR 2016 JAY FOREMAN President
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STAT SHOT Succeed in the Drone Zone
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STAT SHOT Kids at Play: How Do They
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New What’s MOOSE TOYS With Moose
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New What’s GLITEK The Glitek Glid
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New What’s EDGE BRANDS Designed f
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New What’s BLIP TOYS Based on the
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New What’s OFFICE OXYGEN Office O
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New What’s TUCKER TOYS Tucker Toy
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TOY FAIR 2016 THE SCENT OF SUCCESS
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New What’s DGL TOYS DGL Toys will
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New What’s UNCLE MILTON Uncle Mil
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New What’s WINFUN WinFun’s Boom
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New What’s Bizzy Buzz Buzz OHIO A
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New What’s IMPORTS DRAGON Imports
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New What’s D NOW INC. With Megalo
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New What’s SUNRIGHTS INC. Sunrigh
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AULDEY TOYS Designed for kids ages
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ZING Designed for kids ages 4 and u
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TOY FAIR 2016 COGNITOYS CogniToys'
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Activities & Construction JAKKS PAC
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Activities & Construction CRAYOLA T
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Activities & Construction CLICKBLOC
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TOY FAIR 2016 THE BRIDGE DIRECT The
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TOY FAIR 2016 KAHOOTZ TOYS Kahootz
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TOY FAIR 2016 RAVENSBURGER The Swee
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FEATURE PRODUCT PREVIEW: RUBIE'S CO
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FEATURE IMAGINE BY RUBIE’S GETS D
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July 13 • NYC • Majesty Yacht G
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Puzzles & Games MINDWARE MindWare
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Puzzles & Games WINNING MOVES GAMES
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Puzzles & Games ZING Kids can take
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Puzzles & Games BANANAGRAMS Bananag
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Puzzles & Games GRIDDLY GAMES Gridd
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Dolls & Plush Make It Pop Street Co
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Dolls & Plush BLIP TOYS Blip Toys w
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Dolls & Plush THE BRIDGE DIRECT The
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Dolls & Plush GENESIS My Friend Cay
Page 199 and 200: TOY FAIR 2016 IMPORTS DRAGON Import
Page 202: Vehicles & Action Figures LITTLE KI
Page 206: Vehicles & Action Figures MAISTO Th
Page 209 and 210: TOY FAIR 2016 NKOK With the upcomin
Page 211 and 212: TOY FAIR 2016 SILVERLIT Designed fo
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Page 216: Specialty Sophia's Medical Kit SOPH
Page 220: Specialty LEARNING RESOURCES Learni
Page 223 and 224: TOY FAIR 2016 ADORA The new Adora B
Page 226 and 227: Specialty INTERNATIONAL PLAYTHINGS
Page 228 and 229: Specialty SMARTLAB TOYS SmartLab To
Page 230 and 231: y RICHARD C. LEVY, president, Richa
Page 232 and 233: Infant & Preschool THE BRIDGE DIREC
Page 234 and 235: Infant & Preschool Spin & Sway Tedd
Page 236: THEY ARE WOMEN, HEAR THEM ROAR Wome
Page 239 and 240: OUTSIDE THE BOX toys at Toys “R
Page 242 and 243: RAISING THE BAR THE BATMOBILE THREA
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Page 247: Advertiser Index Adora.............
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The Toy Book - 2016 NY TOY FAIR EDITION

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