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SWEET SUITE<br />
SWEET SUITE 16:<br />
MAKING WAVES IN <strong>NY</strong>C<br />
THE <strong>TOY</strong> INSIDER’S SEVENTH ANNUAL SWEET SUITE EVENT<br />
will take place on July 13 aboard the Majesty Yacht docked in New<br />
York City. Known as <strong>The</strong> Biggest Night of Play, the premiere toy party<br />
of the year will welcome more than 400 influential bloggers and vloggers<br />
and more than 100 members of traditional media to connect with<br />
toy companies in advance of the holiday shopping season.<br />
Sweet Suite will be the feature event at the third annual Blogger<br />
Bash, a two-day conference for experienced digital influencers featuring<br />
parties, exhibitions, and speed pitching sessions. Blogger Bash<br />
welcomes attendees into high-energy party atmospheres, giving them<br />
a chance to have fun while mingling with brands in a professional yet<br />
inviting setting.<br />
Last year at Sweet Suite, bloggers enjoyed one-on-one time with<br />
representatives from more than 75 of the hottest kids’ brands and<br />
properties on the market, including VTech, Activision, LeapFrog, Hasbro,<br />
Spin Master, Lego, TOMY, Disney, and more.<br />
#SweetSuite15 generated more than 95 million Twitter impressions,<br />
more than 8,000 original Instagram photos, and hundreds<br />
of blog post recaps.<br />
This year, Sweet Suite will give digital influencers and members<br />
of the press a chance to meet old and new friends while sipping on<br />
cocktails, feasting on sweet treats, and—best of all—playing with toys<br />
before they even hit the market.<br />
Enormous swag boxes will once again be shipped directly to attendees’<br />
homes after the event, sparking a resurgance in social media<br />
impressions, and ensuring bloggers and journalists have products<br />
readily on-hand to review and share with their followers.<br />
With five different levels of sponsorship, there is something to<br />
fit every budget, allowing toy companies of all sizes to get in on the<br />
action and get products in the hands of the most influential press,<br />
bloggers, and vloggers. Get on board to party, play, and make an<br />
impression. »<br />
If you’re interested in learning more about these events,<br />
contact Laurie Schacht at thetoyinsidermom@gmail.com.<br />
78 THE <strong>TOY</strong> BOOK | FEBRUARY <strong>2016</strong> | <strong>TOY</strong>BOOK.COM
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