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PHARMACY “ZA JE ČAR”<br />
Brand Built on Trust<br />
As described in the chapter dedicated<br />
to health, Timočka krajina has a long<br />
tradition of pharmacy, too. Certainly, a long<br />
journey was passed from the traditional<br />
preparation of medicines in old pharmacies<br />
to modern pharmacy.<br />
Pharmacy “Za je čar”, the main modern local<br />
institution in the field, consists of 14 open<br />
pharmacies on the territory of Za je ča r, Knjažev<br />
ac and Bo ljev ac, and of one galenic laboratory.<br />
32 graduated pharmacists are employed<br />
there, 5 of which are specialists, as well as 42<br />
pharmacy technicians and 20 non-medical<br />
workers. Special attention is paid to the magistral<br />
galenic production of medicines, the<br />
aim of which is to customize the treatment to<br />
the needs of individual patients.<br />
EMPLOYEES – MAIN<br />
COMPETITIVE ADVANTAGE<br />
People are the greatest value, crucial factor<br />
and the biggest investment of Pharmacy<br />
“Za je čar”. The main imperative of the Pharmacy’s<br />
management is a constant investment<br />
into human resources and education<br />
of the employees in order to provide high<br />
quality services. Human resources management<br />
is an important basis for the success<br />
of an organization, because, what really distinguishes<br />
Pharmacy “Za je čar” among the<br />
competition are exactly its employees. The<br />
satisfaction of employees reflects the success<br />
of a company, and it is achieved through<br />
constant motivation. The effect of invest-