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Zajecar - engleski - niska rezolucija

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PHARMACY “ZA JE ČAR”<br />

Brand Built on Trust<br />

As described in the chapter dedicated<br />

to health, Timočka krajina has a long<br />

tradition of pharmacy, too. Certainly, a long<br />

journey was passed from the traditional<br />

preparation of medicines in old pharmacies<br />

to modern pharmacy.<br />

Pharmacy “Za je čar”, the main modern local<br />

institution in the field, consists of 14 open<br />

pharmacies on the territory of Za je ča r, Knjažev<br />

ac and Bo ljev ac, and of one galenic laboratory.<br />

32 graduated pharmacists are employed<br />

there, 5 of which are specialists, as well as 42<br />

pharmacy technicians and 20 non-medical<br />

workers. Special attention is paid to the magistral<br />

galenic production of medicines, the<br />

aim of which is to customize the treatment to<br />

the needs of individual patients.<br />

EMPLOYEES – MAIN<br />

COMPETITIVE ADVANTAGE<br />

People are the greatest value, crucial factor<br />

and the biggest investment of Pharmacy<br />

“Za je čar”. The main imperative of the Pharmacy’s<br />

management is a constant investment<br />

into human resources and education<br />

of the employees in order to provide high<br />

quality services. Human resources management<br />

is an important basis for the success<br />

of an organization, because, what really distinguishes<br />

Pharmacy “Za je čar” among the<br />

competition are exactly its employees. The<br />

satisfaction of employees reflects the success<br />

of a company, and it is achieved through<br />

constant motivation. The effect of invest-

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