Zajecar - engleski - niska rezolucija

cies have been renovated, and thus the
visual identity of Pharmacy “Za je čar” has
been created. Pharmacy “Za je čar” is now
recognizable and it represents a brand. The
brand is not only the visual identity, but
also the opinion of the users on the Pharmacy.
The purpose of branding is to gain
the loyalty of users, which is especially important
regarding patients as customers.
The loyalty can be gained through various
types of communication with users, which
contributes to the strengthening of health
culture and awareness of personal health.
Pharmacy “Za je čar” advocates team
work, good pharmacy practice and respect
for legislation. We have created teams with
set goals, and they are dedicated to the accomplishment
of their goals. The goals are
clearly defined, measurable, realistic, applicable
and scheduled in order to be attainable.
Being a part of corporate responsibility,
business policy of Pharmacy “Za je čar”
includes environmental protection, as well
as the respect for ecological principles. The
employees are trying to influence
the affirmation of these
values with citizens.
Apo te ka „Za je čar”
Ni ko le Pa ši ća 11-13, 19 000 Za je čar
tel. (+ 381 19) 422 – 655
in fo cen tar (+381 19) 429 – 429
apo te ka za je car @o pen.te le kom.rs
www.apo te ka za je car.rs
A Word from Director
Marketing approach to business has
become business philosophy and orientation
of Pharmacy “Zaječar”, as well as its way of
thinking. In order to respond to the challenges
of the modern business world, we defined our
vision, mission, policy and goals. The vision,
i.e. a long-term strategic goal of Pharmacy
“Za je čar” is professionally educated staff, high
quality of provided services, sustainability of
corporative culture, establishment of visual
identity and introduction of new types of
services in pharmacies
The main goal of Pharmacy „Za je čar” is
customer orientation, i.e. the satisfaction of
needs, wishes and inclinations of users. In
addition, the goals are dedicated to providing
patients with professional information and
consulting, monitoring of side effects of
medicines, team work with physicians with
the aim of treatment rationalization, costeffective
prescribing of medicines and their
adequate usage, motivation and satisfaction
of employees, monitoring treatment effects,
interactions and side effects and development
of ecological awareness of citizens.
Pharmacy “Za je čar” directed its policy
of profit towards the increase of commercial
share in total turnover, which is attained by
constant market research and by the creativity
of pharmacy managers who are trying to keep
track with the time and to realize the needs
of micro markets in the best manner. Despite
negative economic tendencies, Pharmacy
“Za je čar” is continuously improving all its
crucial business indicators. This is supported
by financial results which are getting better
every year. The reason we see ourselves as a
successful and profitable institution is the fact
that we are intensively dealing with the relation
between the satisfied user of the service
provided and the satisfied employee. The proof
that the results exist is the fact that citizens of
Zaječar, Knja žev ac and Bo ljevac usually select
their pharmacist in Pharmacy “Za je čar”.
Dra ga na Bran ko vić Min čić, MPharm
Director of Pharmacy “Za je čar”