Annual Scientific Report 2015

External Relations leads on brand and visual identity,
and in 2015 we provided communications and branding
support for a number of teams and projects in the form
of web content consultation, key message development,
graphics and slide presentations. We commissioned
photographers to record key activities and reused
the materials in various works. We designed printed
materials for conference exhibitions, for example
Plant and Animal Genomes, Intelligent Systems for
Molecular Biology and BioData World Congress. We
also contributed to the development of a new Wellcome
Genome Campus brand, in collaboration with colleagues
at the Sanger Institute and the Wellcome Trust.
Lindsey Crosswell
External Relations
BA Hons , London University. BP plc,
Government and Public Affairs Manager,
1995–2003. Head of External Relations,
Chatham House, Royal Institute of
International Affairs 2000–2003 (secondment),
Director of Development, Oundle School
2004–2008.
At EMBL-EBI since 2011.
When new staff arrive at EMBL-EBI, we take the
opportunity to make them aware of our institute’s
mission and core values, familiarise them with our
internal communications channels and point them to
different sources of EMBL news and updates. In 2015 we
inducted and photographed approximately 210 members
of staff and visitors.
Our team participates in public engagement activities
led by the Campus Public Engagement team, for example
the Cambridge Science Festival, and in 2015 organised
an event for secondary students in Stamford, UK called
Big Biology Day.
Future plans
In 2016 our team will grow, enabling us to reach a
broader audience and deliver different types of content
through diverse channels, and helping the organisation
analyse and act on issues relating to gender balance.
We will continue to work with the Strategic Project
Management Office to deliver documentation that is
useful to our leadership and funders. We will work in
the context of the Web Content Committee to improve
the top-level EMBL-EBI website, and collaborate
with the Web Development team and our colleagues
in Heidelberg to define a digital content strategy that
helps us all convey the excitement and impact of the
organisation as a whole. As part of this work, we will
help launch a new media asset management system to
make the materials we create more readily accessible.
External Relations will also take the lead on gender and
diversity at EMBL-EBI, developing a strategic plan to
bring improvements to gender balance..
A selection of imagery and graphic design, including a cover design
for Genome Research, created in 2015 by Spencer Phillips, EMBL-EBI
External Relations team.
Photos from BioBeat 2015:
Translating Genomics to
Biobusiness. Left: Chief Medical
Officer for England, Professor
Dame Sally Davies; centre:
delegates during a Q&A session;
right: Ruth McKernan, CEO of
Innovate UK.s
2015 EMBL-EBI Annual Scientific Report 164