PPP Business Plan 09 03

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Private garden Terraces Amazing view From Balconies & Garden fountain Hand crafted details High vaulted cielings Famous busts Frescos Painted ceilings the palazzetto is unique Historic prestige Multiple private entrances Private internal staircase Little chapel Open spaces Fireplace Large windows
overview Rome The building within which P. will be established is located in the heart of Rome (Italy), specifically at Piazza Campitelli, 2, a secluded and intimate part of Rome, which unlike the locations of our competitors, is not subject to the high volume of tourist and traffic. According to a 2013 report from Jones Lang LaSalle, Rome remains the most visited city in the world and that the hotel sector in the Italian capital has experienced steady growth over the years with signs of strong long-term growth to continue. Despite the adverse economic environment, tourism to Rome strengthened further over the last few years. Demand continues to be driven by international guests representing approximately 70% of the total available beds per night, confirming Rome’s reputation as an established international leisure destination. Rome is Italy’s largest city and is considered the country’s most important tourist destination, benefiting from a well-diversified market mix. Rome has an unparalleled archaeological, cultural, artistic and historical heritage, making it one of Europe’s, and the world’s most visited, famous and attractive capital. Rome can truly be classified as a ‘global city’ and is also widely recognized for its charming traditions, the unique character of some its neighborhoods, its breath-taking panoramic views, beautiful parks and growing nightlife scene. Another strong signal is the fact that over the last 5 years US Film Production companies are producing more and more films in Europe. Increasingly, film production and post-production are following the tax breaks offered around the world. In 2007, the Italian government introduced a financial law (244/2007) which included a 25% tax credit on production costs incurred in Italy. The effort of the Italian Government has been initiated to encourage inward investments and production film shooting in Italy. As a result, huge mainstream films have been shot in various Italian locations (especially Rome due to its scenic backdrops) through 20<strong>09</strong> and 2015, bringing the Studios back to Italy after a long period of absence. According to Price-Waterhouse-Cooper hotel report, although Rome is one of the leading cities in terms of occupancy rates, Rome has lower RevPAR when compared to cities such as Geneva, London and Zurich. Rome is currently ranked 5th place (with average earnings of €101 per night behind its competitors). We truly believe that this delta in RevPAR is due to the lack of ultra-luxurious accommodations and services that could justify higher per night earnings. As represented below, the supply of luxury suites accounts for only 8% (circa) of the total stock available: Rome: Hotel Supply Grade Establishments Rooms % of Total 5-star 27 3,753 7.9% 4-star 238 24,830 52.4% 3-star 338 13,208 27.9% other* 339 5,619 11.9% total 942 47,410 - { as of march 2013 } *Other includes 1 and 2-star hotels Source: Ente Bilaterale Turismo del Lazio - 16 -
Page 1 and 2: Three P privilege privacy prestige
Page 4: Three P privilege privacy prestige
Page 8: introduction We would like to take
Page 11 and 12: overview Virtues Of Rome - 10 -
Page 13 and 14: overview Visitors Of Rome - 12 -
Page 15: overview The Asset - 14 -
Page 20 and 21: III Business Concept
Page 22 and 23: usiness concept business concept Th
Page 24 and 25: overview the utmost important facto
Page 26 and 27: - 25 - business concept
Page 28: usiness concept Oversight on behalf
Page 31 and 32: usiness model The Target - 30 -
Page 33 and 34: usiness model Target market Identif
Page 36 and 37: V Marketing Plan
Page 38 and 39: marketing plan Competition Features
Page 40 and 41: marketing plan Customer Satisfactio
Page 42 and 43: marketing plan It’s worthwhile to
Page 44: marketing plan Club & Membership P
Page 48 and 49: Value Of The Company
Page 50 and 51: value of the company The services a
Page 52 and 53: value of the company In recent year
Page 54 and 55: - 53 - value of the company
Page 56 and 57: value of the company In light of th
Page 58: value of the company Services Inclu
Page 61 and 62: appraisal -60 -
Page 63 and 64: appraisal 1 - Introduction First of
Page 65 and 66: appraisal Historical-critical repor
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appraisal Fig. 3 - The Albertoni co
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appraisal In the Palace there is st
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appraisal REFERENCES: AMAYDEN T., 1
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appraisal Before and after the work
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appraisal Left: a view from Piazza
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appraisal Left: main staircase, a d
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appraisal 3-GENERAL OVERVIEW OF THE
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appraisal 5-DESCRIPTION OF EACH REA
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appraisal SUB #4(today LARGE APARTM
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appraisal SUB #7(today OFFICE)’
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appraisal SUB # 13 (today STORAGE)
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appraisal COMMON AREAS Common areas
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appraisal However, the real archite
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appraisal In the course of our rese
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appraisal Price requests (1) for va
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appraisal It should be clarified th
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appraisal 13 - SEARCHING FOR THE VA
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appraisal Appraiser Mr. Ivan Mammuc
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appraisal • Assignment Eng. Rober
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appraisal • Assignment to the fir
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Refurbishment Project
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efurbishment project The architects
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efurbishment project Rennovation Wo
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efurbishment project Art. 4 Descrip
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efurbishment project Art. 7 Descrip
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efurbishment project Art. 11 Descri
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efurbishment project Garden Suite R
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efurbishment project Garden Suite -
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efurbishment project Ambassador Sui
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efurbishment project Executive Suit
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efurbishment project Executive Suit
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efurbishment project Kitchens Descr
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efurbishment project Rooms Descript
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efurbishment project Wellness and S
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efurbishment project Tv’s Rooms D
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efurbishment project Landscape Desi
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tropp refurbishment project Landsca
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value of the company VII The Team -
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the team The overall development of
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who’s’ who
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the team Auditor Mr. Simone D’Amb
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PPP Business Plan 09 03

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